PROSPECTS AND OPPORTUNITIES
Growing demand for healthier rice alternatives
Indonesia's rice, pasta, and noodle market is expected to witness a slightly enhanced rate of retail volume growth over the forecast period. This will primarily be driven by improving purchasing power among consumers, allowing a sustained demand for these staple food products.
Players will leverage Korean wave and local preference to enhance product appeal
The Korean Wave, encompassing the global popularity of K-drama and K-pop, continues to significantly influence consumer preferences in Indonesia. This cultural phenomenon has proven to be a powerful driver in terms of stimulating interest in products, making partnerships with Korean artists an effective strategy for boosting brand awareness and increasing sales.
Rising demand for convenient meal options could stir up demand for pasta
Pasta continues to be perceived as a more premium and expensive food option compared to local dishes in Indonesia. It is typically not seen as an everyday meal, with many consumers preferring fresh pasta dishes at traditional European restaurants rather than packaged varieties.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Indonesia?
- Which are the leading brands in Rice, Pasta and Noodles in Indonesia?
- How are products distributed in Rice, Pasta and Noodles in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Indonesia - Category analysis
KEY DATA FINDINGS
Rice prices in Indonesia surge in 2024 amid supply challenges
Instant noodles see similar price hikes
Indomie and Mie Sedaap leverage Korean wave to expand market share in 2024
Growing demand for healthier rice alternatives
Players will leverage Korean wave and local preference to enhance product appeal
Rising demand for convenient meal options could stir up demand for pasta
Staple Foods in Indonesia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
-
- Chilled Noodles
- Frozen Noodles
-
- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!