COMPETITIVE LANDSCAPE
Indofood maintains convincing leadership of fragmented competitive landscape
In 2025, Indofood Sukses Makmur Tbk PT maintained a formidable lead in the competitive landscape of rice, pasta and noodles in 2025, with its iconic Indomie and Sarimi brands continuing to rank highly. Indomie's long-standing reputation, coupled with consistent annual flavour innovations and dynamic marketing strategies, ensures its broad appeal across diverse consumer groups.
Samyang Ramyun’s dynamic growth driven by flavour innovation and enhanced visibility
Korinus PT, as the local distributor for Samyang Ramyun, emerged as the most dynamic performer within the category in 2025, achieving the fastest value growth. This success was firmly anchored in the brand’s unwavering commitment to bold flavour innovation and its astute ability to capitalise on the nation's burgeoning appetite for intensely spicy tastes.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Indonesia?
- Which are the leading brands in Rice, Pasta and Noodles in Indonesia?
- How are products distributed in Rice, Pasta and Noodles in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Indonesia - Category analysis
KEY DATA FINDINGS
Price pressures, health trends, and e-commerce shape rice, pasta and noodles in 2025
Resilient performance despite ongoing price pressures
Noodles benefits from convenience trends
Economic recovery set to drive demand for premium meal solutions
Health awareness to influence future preferences and product development
Cultural trends, influencer campaigns and experiential marketing crucial for driving consumer engagement
Indofood maintains convincing leadership of fragmented competitive landscape
Samyang Ramyun’s dynamic growth driven by flavour innovation and enhanced visibility
Established network of small local grocers ensures access to staple goods
Convenience of home delivery for bulky items drives dynamic e-commerce growth
Staple Foods in Indonesia - Industry Overview
Navigating economic headwinds: Key trends in Indonesian staple foods
KEY DATA FINDINGS
Consumers of staple foods navigate ongoing price pressures
Digital-first approach to marketing convenient meal solutions
Innovation emerges as crucial point of differentiation to drive growth
Health trends influence purchasing decisions and product development
Economic recovery and rising urbanisation to drive future growth of staple foods
Demand for functional staple foods to be driven by health trends
Indonesians to be increasingly influence by social media trends
Indofood Sukses Makmur Tbk PT retains lead of highly fragmented landscape
Lotte drives dynamic growth through expanding distribution and product innovation
Established store network ensures dominance of small local grocers
Convenience of rapid delivery services drives e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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