PROSPECTS AND OPPORTUNITIES
Home-cooking trend and leftovers culture expected to remain relevant
While the pandemic saw many consumers cooking at home out of necessity, this is also a more affordable approach compared to buying ready meals or takeaway options. When consumers were confined to their homes during the pandemic, they also rediscovered the convenience of leftovers, which offer a convenient lunch for the following day.
Price pressure on rice to potentially ease as India removes ban on exports and source markets report good yields
Retail demand for rice is likely to remain elevated over the forecast period, as some local consumers move away from bread and maize due to the high unit prices. Maize price increases are expected over the forecast period as local yields are under pressure due to drought in key producing regions.
Brands expected to leverage social media to increase consumer awareness and drive sales
Social media offers a wealth of food recipes and inspiration, and has revolutionised the way consumers share recipes globally. While culture and nostalgia continue to drive the dishes consumers cook at home in South Africa, short-form video platforms such as TikTok and Instagram Reels have started to play a role in the types of meals they prepare.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in South Africa?
- Which are the leading brands in Rice, Pasta and Noodles in South Africa?
- How are products distributed in Rice, Pasta and Noodles in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in South Africa - Category analysis
KEY DATA FINDINGS
Rice remains popular staple food in South African households due to affordability
Rising costs lead to fewer promotions and lost share
Supermarkets strengthens dominance as distribution channel
Home-cooking trend and leftovers culture expected to remain relevant
Price pressure on rice to potentially ease as India removes ban on exports and source markets report good yields
Brands expected to leverage social media to increase consumer awareness and drive sales
Staple Foods in South Africa - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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