COMPETITIVE LANDSCAPE
Migros Genossenschaftsbund eG maintains its leadership in rice, pasta and noodles in Switzerland
Migros Genossenschaftsbund eG retained its position as the leading company in rice pasta, and noodles in 2025, although it experienced a slight decline in performance over the year. As one of Switzerland’s largest and most influential retailers, Migros has continued to expand and diversify its product lines within this category, offering an extensive range of options designed to appeal to a wide variety of consumer budgets and preferences.
Pastificio Rana SpA records an uplift in growth, improving its share in chilled pasta
Pastificio Rana SpA was the most dynamic company overall in 2025, driven by strong performance in chilled pasta. As a well-established and recognised brand, Rana appeals to Swiss consumers seeking convenient meal solutions that are quick and easy to prepare.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Switzerland?
- Which are the leading brands in Rice, Pasta and Noodles in Switzerland?
- How are products distributed in Rice, Pasta and Noodles in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Switzerland - Category analysis
KEY DATA FINDINGS
Growth is driven by convenience, health and sustainability trends in Switzerland
Rice, pasta and noodles maintains a strong performance amid busy lifestyles and health trends
Noodles drive value growth within rice, pasta and noodles, led by convenience and bold flavours
Rice, pasta and noodles is expected to benefit from convenience-driven demand and product innovation
Health and wellness is set to remain central to innovation in rice, pasta and noodles
Rice, pasta and noodles producers prioritise sustainability and responsible sourcing
Migros Genossenschaftsbund eG maintains its leadership in rice, pasta and noodles in Switzerland
Pastificio Rana SpA records an uplift in growth, improving its share in chilled pasta
Supermarkets remain the dominant channel as consumers appreciate a wide product assortment
Retail e-commerce emerges as the fastest-growing channel, meeting consumers’ demand for effortless shopping
Staple Foods in Switzerland - Industry Overview
Value growth is driven by convenience, health and sustainability in 2025
KEY DATA FINDINGS
Convenience remains a key growth driver for staple foods in Switzerland
Health and wellness trends shape demand for staple foods in 2025
Sustainability and premiumisation reinforce differentiation in staple foods in Switzerland
Value sales of staple food is set to grow amid health, convenience and sustainability trends
Innovation in staple foods is likely to focus on health, clean labels and sustainability
Rising costs and external risks may put upward pressure on staple food prices in Switzerland
Migros consolidates its leadership through private label, local sourcing and strategic investments
Kraft Heinz Co. and Beyond Meat Inc. drive value growth through shelf-stable and plant-based innovation
Supermarkets maintains its leadership in the distribution of staple foods
Convenience drives rapid growth for retail e-commerce in staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
-
- Chilled Noodles
- Frozen Noodles
-
- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!