PROSPECTS AND OPPORTUNITIES
Falling volume sales over forecast period
Overall, performance will be negative over the forecast period, with volume sales falling largely due to a decline in population. In addition, the government is also planning to increase the standard VAT rate further from 22% to 24% by July 2025.
Instant noodles continues healthy growth trajectory
While volume sales will fall for both pasta and rice, noodles, and in particular instant noodles, will continue on its healthy growth trajectory. Also, the regional brand Sun Yan, owned KG Group, one of the largest agriculture and food production groups in the Baltic states, will gain value share and emerge as a serious competitor.
Premium brand La Molisana gains value share
The premium pasta brand La Molisana will potentially look to capitalise on the shrinking value share of the premium pasta brand Barilla, which was delisted from supermarket chain Maxima. La Molisana is now the leading pasta brand in Lithuania and is also seeing success in Latvia and this could also be replicated in Estonia.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Estonia?
- Which are the leading brands in Rice, Pasta and Noodles in Estonia?
- How are products distributed in Rice, Pasta and Noodles in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Estonia - Category analysis
KEY DATA FINDINGS
Positive growth in 2024
Instant noodles registers healthy volume growth
Winners and losers in competitive landscape
Falling volume sales over forecast period
Instant noodles continues healthy growth trajectory
Premium brand La Molisana gains value share
Staple Foods in Estonia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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