COMPETITIVE LANDSCAPE
Private label strength at Biedronka underpins Jeronimo Martins Polska’s leadership
Jeronimo Martins Polska SA was the leading company in rice, pasta and noodles in 2025, extending the strong position it has built over several years. Its Biedronka chain remains a preferred shopping destination for many Polish households, and its extensive private label offering in this category is a central pillar of that success.
Henglein drives chilled pasta growth through convenience and strong retail presence
Henglein Polska Sp. z o.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Poland?
- Which are the leading brands in Rice, Pasta and Noodles in Poland?
- How are products distributed in Rice, Pasta and Noodles in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Poland - Category analysis
KEY DATA FINDINGS
Everyday affordability and versatility underpin category momentum
Staple carbohydrates support steady value growth in a cost-conscious environment
Pasta outperforms thanks to convenience, variety and changing meal habits
Steady growth outlook supported by home cooking and experimentation
Better-for-you pasta and rice options expand as health awareness grows
Premiumisation and private label expansion reshape competitive dynamics
Private label strength at Biedronka underpins Jeronimo Martins Polska’s leadership
Henglein drives chilled pasta growth through convenience and strong retail presence
Discounters remain the main shopping destination for rice, pasta and noodles
Neighbourhood grocers gain share as convenient top-up locations
Staple Foods in Poland - Industry Overview
Affordability, private label expansion and health awareness drive category growth
KEY DATA FINDINGS
Plant-based and sustainable diets gain momentum among younger consumers
Clean labels and natural positioning shape product development
Everyday staples sustain future growth amid mature consumption patterns
Private label continues to expand through affordability and improved perception
Discounters and convenience stores reinforce accessibility while e-commerce evolves
Artisanal baked goods strengthen appeal through quality, freshness and authenticity
Vivera capitalises on plant-based momentum with broad retail presence
Discounters consolidate dominance through price leadership and trust
Convenience stores gain ground through proximity and flexible shopping missions
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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