COMPETITIVE LANDSCAPE
Nongshim retains a strong lead with ongoing investment new products and marketing
Nongshim remains the overall leader in rice, pasta and noodles in South Korea, which is due to its dominant position in instant noodles. Its flagship products including Shin Ramyun, Neoguri, and Chapagetti remain strong performers.
Leading players in rice and pasta facing increasing competition
National Agricultural Cooperative Federation still holds the top spot in rice, but its value share is gradually declining. CJ Cheiljedang’s Hetbahn brand rapidly closing the gap after another year of dynamic growth in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in South Korea?
- Which are the leading brands in Rice, Pasta and Noodles in South Korea?
- How are products distributed in Rice, Pasta and Noodles in South Korea?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in South Korea - Category analysis
KEY DATA FINDINGS
Sales stagnate as consumers turn to alternative meal options
Sales stagnate as consumer tastes and preferences evolve
Players focus on adding value
Ready-to-eat rice to shift toward health, functionality, and personalisation
Noodles expected to serve as a testing ground
Premium and imported pasta set for growth
Nongshim retains a strong lead with ongoing investment new products and marketing
Leading players in rice and pasta facing increasing competition
E-commerce gaining prominence in rice and pasta
Convenience stores taking on an important role in instant noodles
Staple Foods in South Korea - Industry Overview
Volume sales stagnate but opportunities exist in adding value to the market
KEY DATA FINDINGS
Volume sales stagnate while value growth is propelled by the search for healthier options
Health and sustainability on the menu as primary considerations
Rising production costs hit sweet treats
Growth expected to remain focused more on value than volume gains
Competition set to evolve through new product development and distribution strategies
Changing lifestyle behaviours expected to influence the future of staple foods
CJ Cheiljedang strengthens its leading position with its trusted product range
Nongshim and Ottogi provide stiff competition with tried and trusted products
Hypermarkets lead sales but convenience stores have become testing grounds
E-commerce continues to grow and develop
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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