PROSPECTS AND OPPORTUNITIES
Sales are driven by convenience, quality and evolving culinary preferences
Rice, pasta, and noodles will maintain stable retail volume growth over the forecast period, largely fuelled by interest in Mediterranean and Asian cuisines. Dried pasta and plain noodles are expected to benefit significantly from this demand, while instant noodles and chilled pasta will continue to gain traction due to the convenience trend.
Lack of brand loyalty continues to drive sales of private label goods
Private label significantly influences the rice, pasta, and noodles landscape in Norway, having a large share. This is mainly due to the absence of strong domestic brands that resonate with consumers.
Authenticity and premiumisation are growth drivers across the next five years
The health, premiumisation, and convenience trends that shaped the market during the review period are expected to continue driving value sales in the rice, pasta, and noodles landscape. Convenience remains a central factor, particularly for instant noodles and chilled pasta, which also appeal as a lighter, healthier meal option.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Norway?
- Which are the leading brands in Rice, Pasta and Noodles in Norway?
- How are products distributed in Rice, Pasta and Noodles in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Norway - Category analysis
KEY DATA FINDINGS
Mediterranean diets and Asian cuisine supports sales of pasta and noodles
Dried pasta players focus on premium attributes to boost value growth
The rising interest in Asian cuisine benefits sales of instant noodles
Sales are driven by convenience, quality and evolving culinary preferences
Lack of brand loyalty continues to drive sales of private label goods
Authenticity and premiumisation are growth drivers across the next five years
Staple Foods in Norway - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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