COMPETITIVE LANDSCAPE
Barilla Alimentare SpA remains the leading player
In 2025, Barilla Alimentare SpA remains the leading company in rice, pasta and noodles, thanks to its long tradition but above all due to its ability to continuously renew itself by responding to consumer needs. Barilla's leadership is based on a combination of factors, including product innovation, sustainability and attention to new eating habits.
Alimenta Srl is the most dynamic player
In 2025, Alimenta Srl is the most dynamic company in the category. One of the decisive factors in this success has been the spread of Oriental cuisine, which has gone from being a niche trend to becoming an integral part of the eating habits of many Italian consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Italy?
- Which are the leading brands in Rice, Pasta and Noodles in Italy?
- How are products distributed in Rice, Pasta and Noodles in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Italy - Category analysis
KEY DATA FINDINGS
Healthy performance observed in rice, pasta and noodles category
Pasta is cornerstone of Italian cuisine, but rice is gaining appeal
Noodles is the most dynamic category
Retail e-commerce gives consumers access to long tail of niche brands
Vast popularity of pasta and growing interest in Asian cuisine to support category growth
Healthier lines will attract consumer demand
Chilled pasta reaps the benefits of innovation
Barilla Alimentare SpA remains the leading player
Alimenta Srl is the most dynamic player
Supermarkets provide the main gateway to sales
Staple Foods in Italy - Industry Overview
Staple foods evolves to keep pace with consumer demands
KEY DATA FINDINGS
Staple foods enjoys steady growth as economic conditions stabilise
Consumers are combining sustainable choices with health and ethical motivations
Stable outlook for staple foods
Rising interest in Asian cuisine will underpin expansion of noodles
Growing demand for meat and seafood alternatives
Artisanal has a significant share due to prominence of unpackaged leavened bread
Retailers have a solid presence in fragmented landscape
Consumers are increasingly reliant on large retailers
Food specialists are a fundamental channel in staple foods
Retail e-commerce makes strong inroads in staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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