PROSPECTS AND OPPORTUNITIES
Category to benefit from the premiumisation trend
Over the forecast period, price increases are expected to stabilise, sustaining the rice, pasta and noodles category’s volume and value growth. Instant noodle cups is expected to be amongst the most dynamic subcategories and outperform the market as consumers continue to seek convenient meals in the midst of hectic lifestyles.
Manufacturers focus on health as concerns about UPFs are on rise
While instant noodles tap into the desire for convenience, health concerns are on the rise as consumers become increasingly aware of the potential impact of ultra-processed foods on health. In November 2023, KOKA introduced Multigrain Baked Noodles, a product which taps into the desire for healthier food options in a convenient format.
Innovation focuses on authenticity as consumers’ interest in international cuisines grows
Consumers’ interest in Asian cuisine is expected to grow further in the forecast period, especially amongst younger shoppers who are increasingly looking for authentic flavours, such as udo and soba. While this creates an opportunity for emerging brands to stand out from the competition by focusing on regionality, retailers are also tapping into this trend by bringing more authentic flavours into their own label ranges.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Ireland?
- Which are the leading brands in Rice, Pasta and Noodles in Ireland?
- How are products distributed in Rice, Pasta and Noodles in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Ireland - Category analysis
KEY DATA FINDINGS
Category’s volume sales fully recover as inflation rates ease
As consumer confidence improves, desire for convenient food options recovers
Demand for international cuisines boosts sales of chilled noodles
Category to benefit from the premiumisation trend
Manufacturers focus on health as concerns about UPFs are on rise
Innovation focuses on authenticity as consumers’ interest in international cuisines grows
Staple Foods in Ireland - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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