COMPETITIVE LANDSCAPE
Established brands consolidate the leadership through strong heritage and broad coverage
Boyne Valley Foods Ltd and Valeo Foods were the leading players in 2025. Boyne Valley Foods maintained its share, supported by the continued performance of its Koka and McDonnells noodle brands.
Convenience-led innovation and strong online availability positions Veetee as the fastest-growing player in 2025
Veetee Foods was the most dynamic company in 2025, driven by the strong performance of its Veetee rice brand, particularly in microwaveable and ready-to-heat formats that aligned with rising consumer demand for convenient meal solutions. Growth was further supported by the brand’s flavoured and single-serve rice pots, which appealed to time-pressed households seeking quick, reliable options without compromising on taste.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Ireland?
- Which are the leading brands in Rice, Pasta and Noodles in Ireland?
- How are products distributed in Rice, Pasta and Noodles in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Ireland - Category analysis
KEY DATA FINDINGS
Value growth is driven by convenience, health trends, and premiumisation in Ireland
Value sales of rice, pasta and noodles rise in Ireland, driven by convenience, health trends and premium imports
Rice leads value growth in Ireland driven by premium, convenient, and health-focused offerings
Rice, pasta and noodles is expected to grow due to convenience, versatility, and lifestyle trends
Health focused innovations are set to drive value growth in rice, pasta and noodles
Rising interest in international cuisines will drive innovation in rice, pasta and noodles
Established brands consolidate the leadership through strong heritage and broad coverage
Convenience-led innovation and strong online availability positions Veetee as the fastest-growing player in 2025
Supermarkets retains its leadership through broad assortments and private label goods
Discounters and retail e-commerce drive growth as value-seeking behaviour and convenience influence purchasing
Staple Foods in Ireland - Industry Overview
Demand for value, health and sustainability drive growth in staple foods
KEY DATA FINDINGS
Rising demand for value, convenience and healthier options drive growth in 2025
Sustainability becomes an influential driver of consumer choice in staple foods
Rising costs influence purchasing behaviour as Irish consumers balance value with quality
Value sales are expected to rise as price inflation and shifting lifestyle priorities shape demand
Reformulation, value innovation and sustainability are set to define competitive strategies
Retail e-commerce and discounters are expected to gain momentum
Pilgrim’s Europe maintains its leadership through broad availability and diversified offerings
Tesco Ireland strengthens its position through private label expansion and a multi-tiered value strategy
Supermarkets retains its lead through strong brand loyalty and a wide product assortments
Retail e-commerce accelerates as rapid delivery and improved fulfilment services reshape staple foods
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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