COMPETITIVE LANDSCAPE
GranFood maintains leadership but faces pressure from premium and authentic brands
GranFood retained its leading position within rice, pasta and noodles thanks to the enduring strength of its Grand’Italia brand, which remains associated with authentic Mediterranean cuisine. However, the company’s relative share has begun to erode as the market fragments and competition intensifies.
Authenticity drives competition across pasta and rice segments
The trend towards authenticity and provenance has opened space for new challengers in both pasta and rice. Italian producers such as De Cecco and La Molisana have captured attention with strong quality positioning and narratives rooted in tradition and craftsmanship, encouraging consumers to trade up.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Netherlands?
- Which are the leading brands in Rice, Pasta and Noodles in Netherlands?
- How are products distributed in Rice, Pasta and Noodles in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in the Netherlands - Category analysis
KEY DATA FINDINGS
Cultural diversity and culinary curiosity sustain strong growth across rice, pasta and noodles
Premiumisation and culinary sophistication drive growth despite cost pressures
Asian cuisine and youth culture boost rice and noodles consumption
Positive outlook sustained by cultural diversity and product innovation
Sustainability and ethical sourcing shape future purchasing decisions
Demographic change and convenience trends inspire new formats and portioning
GranFood maintains leadership but faces pressure from premium and authentic brands
Authenticity drives competition across pasta and rice segments
Supermarkets consolidate dominance through premium and authentic assortments
E-commerce expands niche availability and caters to specialist demand
Staple Foods in the Netherlands - Industry Overview
Evolving consumer priorities reshape staple food consumption
KEY DATA FINDINGS
Affordability drives demand while health and authenticity gain prominence
Shifting eating habits redefine everyday consumption
Mature category poised for steady growth
Health and wellness trends reshape product development
Authenticity and private label to remain strong competitive forces
Artisanal and private label products dominate the market landscape
Authenticity and cultural specialisation underpin brand success
Supermarkets remain central to staple food retailing
Discounters gain further ground amid affordability concerns
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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