PROSPECTS AND OPPORTUNITIES
Stiff competition from other staple goods and unpackaged products
Rice, pasta and noodles is projected to register further strong value and volume growth over the forecast period as these products are considered essentials. However, the category’s future performance will be hampered by stiff competition from other staple foods such as maize and wheat, which are more traditional and affordable.
Price sensitivity set to persist
Kenyan consumers are expected to remain price-sensitive, particularly regarding staples like rice and instant noodles. If the prices of packaged items exceed affordability thresholds, consumers are likely to turn to the informal market, which offers lower prices.
Health and convenience trends will continue to influence sales
The health and wellness and convenience trends are expected to continue to drive opportunities in the rice, pasta and noodles category over the forecast period. Fortified products and instant options will remain popular going forward as they cater to consumer demand for healthier options that accommodate busy lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Kenya?
- Which are the leading brands in Rice, Pasta and Noodles in Kenya?
- How are products distributed in Rice, Pasta and Noodles in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Kenya - Category analysis
KEY DATA FINDINGS
Price increases as inflation drives up the cost of raw materials and transportation
Capwell Industries Limited leads innovation with fortified rice
Indomie maintains its overall lead in 2024
Stiff competition from other staple goods and unpackaged products
Price sensitivity set to persist
Health and convenience trends will continue to influence sales
Staple Foods in Kenya - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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