Rice continues to be Kenya’s most popular staple in terms of volume sales. However, instant noodles registers higher value growth, as its affordability and convenience continues to support sales. Over the forecast period, they will be increasing focus in terms of sustainability of local rice production, as climate change has a negative impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Kenya?
- Which are the leading brands in Rice, Pasta and Noodles in Kenya?
- How are products distributed in Rice, Pasta and Noodles in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Kenya - Category analysis
KEY DATA FINDINGS
Rice continues to be Kenya’s most popular staple
Positive performance as products are considered essentials
Instant noodle pouches gains the most value share
Rice continues to account for most volume sales
Rising health consciousness influences product development
Sustainability key focus for rice production
Sawake holds on to tight lead
Noodle brands gain most value share
Supermarkets leads distribution
Supermarkets gain most value share
Staple Foods in Kenya - Industry Overview
Healthy growth across the board
KEY DATA FINDINGS
A positive picture in 2025
Rising health consciousness has growing influence
Growing focus on sustainability
Continuing healthy growth over forecast period
Innovation way to stand out from crowd
Growing demand for healthier options
Kapa Oil Refineries registers highest value growth
Small local grocers are the largest distribution channel
Small local grocers gains most value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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