PROSPECTS AND OPPORTUNITIES
Branding and premiumisation will be key competitive trends in rice and instant noodles
Rice, pasta and noodles in China is set to maintain growth in retail volume and current value terms in the forecast period, with increases across most categories, except dried pasta in volume terms. Growth is also expected in foodservice in volume terms, although instant noodles is expected to continue to struggle in this channel.
The growing role of retail e-commerce
E-commerce platforms are further shaping the consumption of rice and noodles. In 2024, more instant noodles brands are leveraging interest-based platforms to attract consumers with visually engaging advertisements.
Innovation and flavour trends: Korean instant noodles are challenging local brands in China
In recent years, instant noodles has exhibited a clear trend – sales are primarily driven by flavour innovation, with products with unique and novel flavours gaining widespread popularity. At the same time, the import of Korean instant noodles into China has been substantial, putting pressure on many local brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in China?
- Which are the leading brands in Rice, Pasta and Noodles in China?
- How are products distributed in Rice, Pasta and Noodles in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in China - Category analysis
KEY DATA FINDINGS
Mixed trends within rice, pasta and noodles
Modest growth for instant noodles, driven by new flavours and health trends
Rising demand for high quality rice and government price support drive growth
Branding and premiumisation will be key competitive trends in rice and instant noodles
The growing role of retail e-commerce
Innovation and flavour trends: Korean instant noodles are challenging local brands in China
Staple Foods in China - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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