COMPETITIVE LANDSCAPE
Samyang points a way forward for domestic players in instant noodles
In recent years, South Korea's Samyang Buldak spicy noodles has rapidly ascended to prominence in the Chinese market. The Korean spicy noodles segment is emerging as one of the most dynamically growing areas within the instant noodles industry.
Private label tapping into health focused demand
Private labels possess a distinct advantage over brands in terms of in agility and market responsiveness. Leveraging the vast first-party consumer data of their parent retailers, they can precisely identify and rapidly develop products tailored to specific usage occasions and demographic segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in China?
- Which are the leading brands in Rice, Pasta and Noodles in China?
- How are products distributed in Rice, Pasta and Noodles in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in China - Category analysis
KEY DATA FINDINGS
Rise in home delivery foodservice hinders sales of rice, pasta and noodles
Rice, pasta and noodles experiencing a decline in sales
Pasta struggling to compete with instant noodles
Growing onus on brand development
The spicy noodles boom reflects segmentation trend in China’s instant noodles market
Development of the private label segment
Samyang points a way forward for domestic players in instant noodles
Private label tapping into health focused demand
Foodservice volume growth for rice, pasta and noodles slows amid delivery platform battles
E-commerce channel makes gains amid offline resilience
Staple Foods in China - Industry Overview
Private label gaining share while health is also in focus
KEY DATA FINDINGS
Maturity and economic conditions constrain growth
Demographic developments boost demand for breakfast cereals
Maturity remains a key factor
Opportunities for health focused development
Strong private label presence
Stable competitive landscape
Diversification of preferred shopping destinations
Continued expansion of e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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