PROSPECTS AND OPPORTUNITIES
Enduring popularity ensures continued category expansion
Rice, pasta and noodles will continue to benefit from its products’ staple status over the forecast period, with pasta remaining the biggest segment in retail volume terms.
Convenience and high-protein trends set to gain ground
Convenience will remain a prevailing trend in Austria over the entire forecast period and will continue to shape progress and developments, with quick and easy-to-prepare products being key. While instant noodles will benefit most, chilled pasta will also see positive impact from the trend, and new flavours and line extensions will expand across the entire category.
Sustainability and health and wellness will remain key concerns
Sustainability and health and wellness will persist as primary concerns in rice, pasta and noodles over the forecast period. Health and wellness will boost sales of gluten-free pasta, low-carb pasta, organic rice, pasta and noodles and wholemeal products and low-carb pasta.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Austria?
- Which are the leading brands in Rice, Pasta and Noodles in Austria?
- How are products distributed in Rice, Pasta and Noodles in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Austria - Category analysis
KEY DATA FINDINGS
Rice, pasta and noodles benefits from staple status in Austria
Rewe International leads companies in 2024, followed by Mars
Pasta remains most popular product
Enduring popularity ensures continued category expansion
Convenience and high-protein trends set to gain ground
Sustainability and health and wellness will remain key concerns
Staple Foods in Austria - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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