COMPETITIVE LANDSCAPE
Rewe International offers wide range of private label products
Rewe International is the market leader in rice, pasta and noodles in 2025. The retailer and private label player owes its success to its different ranges of rice, pasta and noodles including its budget private label, Clever, its organic private labels, Billa Bio and Ja! Natürlich, and the mid-priced private label, Billa immer gut.
Barilla invests in advertising and new product development
Barilla Austria registered the most dynamic value sales growth in rice, pasta and noodles in 2025. The company’s excellent performance was due to its Barilla brand, which offers a wide range of dried pasta products.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Austria?
- Which are the leading brands in Rice, Pasta and Noodles in Austria?
- How are products distributed in Rice, Pasta and Noodles in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Austria - Category analysis
KEY DATA FINDINGS
Important role in everyday diets
Pasta prices rise due to increase cost of durum wheat
Instant noodle pouches appeal to younger consumers
Convenience to remain key driver of sales
Innovation to focus on health and wellness
Manufacturers need to attend to sustainability
Rewe International offers wide range of private label products
Barilla invests in advertising and new product development
Supermarkets key to distribution of rice, pasta and noodles
Retail e-commerce sees strongest increase in sales
Staple Foods in Austria - Industry Overview
Growth on back of ongoing demand for convenience
KEY DATA FINDINGS
Baked goods remains dominant, while breakfast cereals sees significant growth
Health and wellness an increasingly important influence on consumer demand
Positive outlook
Focus on health and sustainability
Evolving retail landscape
Artisanal products and private label ranges play key role
Artisanal products and private label ranges play key role
Supermarkets continues to evolve
Supermarket players play important role in growing presence of retail e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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