PROSPECTS AND OPPORTUNITIES
Health awareness set to drive premiumisation trend in rice
Consumers in Hong Kong, especially younger demographics, are becoming increasingly concerned about their daily nutritional intake, leading to greater demand for healthier, and more premium options of staple foods. Over the forecast period, the premiumisation trend is expected to emerge more strongly in rice, with growing demand for rice varieties that are perceived as healthier.
Rising consumer concerns over food safety
Despite offering greater convenience for urban consumers with hectic lifestyles, the potential negative health aspects of regularly consuming instant noodles will remain an important concern when making purchasing decisions. With high-profile incidents of substandard or contaminated instant noodles making headlines in recent years, consumers are now more discerning about the quality and safety of these convenience foods.
Sustainable development in instant noodles packaging
As consumer consciousness around environmental impact continues to rise, instant noodle brands are expected to focus on the development of more sustainable packaging solutions. Traditional packaging of instant noodles, including both cups and pouches, require significant amounts of plastic and Styrofoam, which are not considered environmentally-friendly.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Hong Kong, China?
- Which are the leading brands in Rice, Pasta and Noodles in Hong Kong, China?
- How are products distributed in Rice, Pasta and Noodles in Hong Kong, China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hong Kong, China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Continual shift back to foodservice and reduction in domestic consumption impacts retail volumes of rice, pasta and noodles
Increasing flavour innovation in instant noodles to cater for local preferences
Growing interest in healthy plain noodles
Health awareness set to drive premiumisation trend in rice
Rising consumer concerns over food safety
Sustainable development in instant noodles packaging
Staple Foods in Hong Kong, China - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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