PROSPECTS AND OPPORTUNITIES
Bright outlook for rice and pasta as staple products
Pasta, rice and noodles is expected to see a recovery in volume growth over the forecast period as inflation falls back to normal levels and incomes recover. Pasta will support category growth as it is a relatively affordable product where consumers are choosing to trade up to premium options.
Solid growth ahead for pasta category
Pasta is expected to be the most dynamic category over the forecast period as it is considered an affordable everyday meal, with home-made macaroni already a strong tradition in Romanian cuisine. Consumers are likely to remain price sensitive and seek out promotions on non-perishable products like pasta to stay on budget.
Products to emerge with sustainable qualities
The growing issue of climate change will give rise to new products offering sustainable credentials. With younger generations expected to become fervent consumers of healthy food, pasta and rice brands will likely embrace sustainability in their production and packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Romania?
- Which are the leading brands in Rice, Pasta and Noodles in Romania?
- How are products distributed in Rice, Pasta and Noodles in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Romania - Category analysis
KEY DATA FINDINGS
Rising costs and premiumisation drives up average prices
Consumers are seeking a premium pasta experience at home
Rice benefits from the natural absence of gluten
Bright outlook for rice and pasta as staple products
Solid growth ahead for pasta category
Products to emerge with sustainable qualities
Staple Foods in Romania - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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