PROSPECTS AND OPPORTUNITIES
Performance of rice will shape the future of rice, pasta and noodles
Looking at the forecast period 2024-2029, rice, pasta and noodles in Japan is expected to see a slight negative CAGR in retail volume terms, while it will see a low positive CAGR in retail current value terms. Rice, which accounts for nearly 50% of retail value sales in the overall category, and about two thirds of retail volume sales in 2024, is expected to significantly influence the overall performance of rice, pasta and noodles.
Product innovation with a focus on health will continue
Consumers’ health consciousness and interest in nutrition have been growing, with this trend evident even before the pandemic. The onset of COVID-19 in Japan accelerated this trend, as people strived to limit the chances of contracting the virus, and were concerned about weight gain due to reduced physical activity during periods of working from home and home seclusion.
Accelerating efforts towards sustainability
Despite the increasing sustainability trend globally, awareness of sustainability amongst Japanese consumers is still very low. According to Euromonitor International’s Lifestyles survey, fielded January to February 2024, although more than 60% of global consumers are trying to have a positive impact on the environment through their everyday actions, the figure is only 27% in Japan, which is lowest amongst all surveyed countries.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Japan?
- Which are the leading brands in Rice, Pasta and Noodles in Japan?
- How are products distributed in Rice, Pasta and Noodles in Japan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Japan - Category analysis
KEY DATA FINDINGS
Rice, pasta and noodles declines in retail volume terms, while price rises drive positive retail current value growth
With the demand for convenience remaining high, manufacturers focus on convenient, authentic, and sustainable products
JA Group and Nissin Food Products continue to lead
Performance of rice will shape the future of rice, pasta and noodles
Product innovation with a focus on health will continue
Accelerating efforts towards sustainability
Staple Foods in Japan - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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