COMPETITIVE LANDSCAPE
Unilever Foods expands its portfolio to offer bold, flavoursome instant noodles
Over 2025, Unilever Foods UK is projected to remain the leading company in retail value share terms, largely due to its strength in instant noodle cups through its flagship Pot Noodle brand. As instant noodles continued to gain popularity among time-pressed consumers, Unilever Foods responded to intensifying competition by expanding its portfolio with bold, flavour-forward innovations.
Tat Hui Foods invests in products, marketing and distribution to drive fast growth
Overall, the noodles player Tat Hui Foods is projected to see the highest rise in retail value sales over 2025, driven by its ability to align with health-conscious consumer preferences. Through its flagship brand Koka, Tat Hui Foods has capitalised on the growing demand for nutritious options by offering HFSS-compliant and low-fat noodle products, positioning itself as a trusted choice for balanced, flavourful meals.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in United Kingdom?
- Which are the leading brands in Rice, Pasta and Noodles in United Kingdom?
- How are products distributed in Rice, Pasta and Noodles in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in the United Kingdom - Category analysis
KEY DATA FINDINGS
Price stability boosts the demand for rice, pasta and noodles
Demand for cost-effective, filling food maintains rice’s leadership
Chilled noodles enjoy rising popularity as quick restaurant-style meals
The demand for premium offerings is set to bolster retail value sales
Global flavours drive adventure and dynamism
Players to innovate healthier formulations to meet the demand for premium staple foods
Unilever Foods expands its portfolio to offer bold, flavoursome instant noodles
Tat Hui Foods invests in products, marketing and distribution to drive fast growth
Major grocery retailers develop and expand their portfolios to lure consumers
E-commerce gains by offering convenience and access to premium products
Staple Foods in the United Kingdom - Industry Overview
Retail value over volume growth but there are bright spots in consumer demand
KEY DATA FINDINGS
Affordability drives shoppers
Convenience continues to win over consumers
International flavours abound as consumers seek authenticity
Healthier food trend to drive significant change across categories
Players still need to convince consumers to choose ultra-processed foods
Sustainability as a growth driver and differentiator
Tesco balances quality with affordability to lead the field
Private label and newer branded players continue to gain traction in staple foods
Hypermarkets lead but the competition intensifies
E-commerce continues to gain strategic importance
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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