PROSPECTS AND OPPORTUNITIES
Overall category set to see continued though slowed growth
Over the forecast period, rice, pasta and noodles will continue to rise albeit at a slower rate than seen during the review period. Chilled pasta is expected to show the strongest growth both in volume and value terms as it answers consumers demands for tastier and better-quality products.
Rice’s strong nutritional profile will propel its expansion, with overall category benefiting from rising health consciousness
The health benefits of rice as source of energy and essential vitamins will help support sales as the country’s population ages. Dried pasta, meanwhile, will post only marginal volume growth, with value sales remaining high as uncertainties remain regarding global wheat production.
Private label pasta will remain fierce competitor threatening growth for branded alternatives, while players sharpen focus on packaging innovation
Private label will remain a major force in rice, pasta and noodles over the forecast period in Belgium. This is particularly so for pasta.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Belgium?
- Which are the leading brands in Rice, Pasta and Noodles in Belgium?
- How are products distributed in Rice, Pasta and Noodles in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Belgium - Category analysis
KEY DATA FINDINGS
Sales sustained by convenience factor of category products
Dried pasta remains popular product segment despite slight dip in volume sales in 2024
Rice continues to rise, benefiting from Asian and health trends
Overall category set to see continued though slowed growth
Rice’s strong nutritional profile will propel its expansion, with overall category benefiting from rising health consciousness
Private label pasta will remain fierce competitor threatening growth for branded alternatives, while players sharpen focus on packaging innovation
Staple Foods in Belgium - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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