PROSPECTS AND OPPORTUNITIES
Rice, pasta and noodles set to see steady demand over the forecast period
Rice, pasta, and noodles is expected to maintain stable retail volume and current value growth over the forecast period, as these staples continue to offer versatility, convenience, and satisfying meals. Rice is projected to remain the largest category and experience the highest volume growth in the forecast period, as this remains the most affordable and widely consumed staple in Thailand.
Healthier eating trend will drive further product innovation
The health and wellness trend is increasingly influencing developments in packaged food, including rice, pasta and noodles, as consumers increasingly seek nutrient-dense and functional food options. Demand is seen for healthier alternatives, including products with reduced sodium and sugar, improved production methods, and tailored offerings such as gluten-free, low glycaemic index (GI), low carbohydrate, and organic variants.
Government health associations continue to promote healthier eating
The Thai Food and Drug Administration (FDA) has issued guidelines to promote healthier consumption of instant noodles, a popular staple in the Thai diet. Consumers are encouraged to look for the Healthier Choice symbol, check nutritional labels, and ensure products have an official food serial number to reduce the risk of non-communicable diseases (NCDs) such as hypertension, diabetes, and heart disease.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Thailand?
- Which are the leading brands in Rice, Pasta and Noodles in Thailand?
- How are products distributed in Rice, Pasta and Noodles in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Thailand - Category analysis
KEY DATA FINDINGS
Retail volumes continue to grow across categories in rice, pasta and noodles
Increased competition for local players, due to more imported brands
Flavour innovation sustains consumer interest in instant noodles
Rice, pasta and noodles set to see steady demand over the forecast period
Healthier eating trend will drive further product innovation
Government health associations continue to promote healthier eating
Staple Foods in Thailand - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
-
- Chilled Noodles
- Frozen Noodles
-
- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!