COMPETITIVE LANDSCAPE
Private label goes from strength to strength
Mercadona is the leading player in rice, pasta and noodles in Spain, maintaining a robust category-wide position. Being the country’s largest retailer with broad coverage, Mercadona also benefits from strong consumer loyalty and an extensive product offering.
Gallina Blanca benefits from stronghold in instant noodles
Among branded players Gallina Blanca shows dynamic growth, supported by its secure foothold in the fast-growing instant noodles segment through the well-established Yatekomo brand. The company has successfully capitalised on rising demand for convenient, globally inspired meal solutions - particularly among younger consumers, and high penetration in retail supports sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Spain?
- Which are the leading brands in Rice, Pasta and Noodles in Spain?
- How are products distributed in Rice, Pasta and Noodles in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Spain - Category analysis
KEY DATA FINDINGS
Population growth and rising tourist demand boost sales
Convenience and affordability drive moderate growth in pasta consumption
Global flavours and ready-to-eat formats boost rice and noodle innovation
Population growth, tourism and premium convenience support future demand
Rising awareness and private label expansion to boost gluten-free pasta segment
AI adoption enhances efficiency across production and supply chains as rice producers focus on sustainability
Private label goes from strength to strength
Gallina Blanca benefits from stronghold in instant noodles
Supermarkets dominates thanks to proximity and convenience
Major retailers invest in omnichannel approach
Staple Foods in Spain - Industry Overview
Maturity counterbalanced by population growth and rise in tourism
KEY DATA FINDINGS
Tourism recovery and premiumisation support value growth amid cost pressures
Frozen fruit leads growth as convenience and versatility drive demand
Natural ingredients and high-protein innovation shape product development
Health focus and flexitarian diets to influence future consumption patterns
Convenience, cultural diversity and targeted innovation will drive growth
Private label leadership and omnichannel expansion to shape future retail dynamics
Mercadona leads through private label Hacendado
La Cuerva sees rapid growth in frozen fruit
Proximity formats and discounters strengthen competition in retail
E-commerce and quick commerce expand as consumers embrace hybrid shopping
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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