COMPETITIVE LANDSCAPE
Abu Kas holds the lead with popular line of basmati rice
Saleh Abdulaziz Babaker’s Abu Kas brand continues to lead rice, pasta and noodles in Saudi Arabia in 2025. This is thanks to its broad portfolio of basmati rice that matches local tastes, its widespread availability in hypermarkets and supermarkets, and the trusted quality of its products.
Korean noodles see a surge in demand from younger consumers
Nongshim Co Ltd has been the most dynamic company overall in rice, pasta and noodles in 2025. The strong growth seen from Nongshim Co Ltd stems from the wave in demand for Korean noodles among teens and students, although its dynamism also reflects the fact its Nong Shim brand is building from a very small base.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Saudi Arabia?
- Which are the leading brands in Rice, Pasta and Noodles in Saudi Arabia?
- How are products distributed in Rice, Pasta and Noodles in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Rice remains the core staple but rice and noodles receiving strong interest
Rice remains the dominant category but pasta sales are on the rise
Instant noodle pouches winning favour with low prices and quick cooking time
Bright outlook for rice, pasta and noodles
Health focus will reward simpler recipes and lighter cooking
Local operations and digital tools should help drive the next growth phase
Abu Kas holds the lead with popular line of basmati rice
Korean noodles see a surge in demand from younger consumers
Supermarkets and hypermarkets dominate with a broad offer and competitive prices
E-commerce seeing improvements with consumers attracted to its increasing convenience
Staple Foods in Saudi Arabia - Industry Overview
Despite ongoing price sensitivity demand for staple foods remains robust
KEY DATA FINDINGS
Sales see steady growth with little change in consumer purchasing behaviour
Value remains the key consideration in many purchasing decisions
Saudisation policy favouring local production
Key staples will remain at the heart of the market
Competition set to intensify as the market evolves
Distribution landscape shifting towards an omnichannel approach
Artisanal baked goods lead the market
Competition remains lively as players invest in production improvements and marketing
Supermarkets and hypermarkets dominate sales
Discounters and e-commerce carving out a share in the market
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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