PROSPECTS AND OPPORTUNITIES
Durum\hard wheat pasta set to be the big winner as consumers look for higher quality products
Pasta produced from durum\hard wheat is expected to gain share in Ukraine over the forecast period. This shift will likely be driven by increasing imports of pasta, but also by increasing consumer awareness of the quality of durum\hard wheat pasta.
Noodles set to benefit from convenience factor and the growing appetite for Asian food
Noodles is projected to see steady growth in retail volume terms over the forecast period with sales expected to benefit from the growing consumer interest in Asian food and the desire to save money on foodservice by cooking at home. Noodles also benefit from being quick and easy to cook making them accessible to even those consumers with limited cooking abilities who can create a tasty meal or snack in minutes.
Rice expected to bounce back thanks to new varieties and India’s decision to lift its ban on rice exports
The consumption of rice is expected to grow and develop over the forecast period driven by increasing consumer awareness of the ways in which rice can be used as well as the growing assortment of products available in stores (eg basmati, jasmine, arborio/risotto etc). There could also be a growing demand for healthier options such as brown rice and wild rice.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Ukraine?
- Which are the leading brands in Rice, Pasta and Noodles in Ukraine?
- How are products distributed in Rice, Pasta and Noodles in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Ukraine - Category analysis
KEY DATA FINDINGS
Drop in local rice production impacts sales
Instant noodles sees various changes and developments in 2024
Imported pasta comes out on top thanks to perceptions of offering higher quality
Durum\hard wheat pasta set to be the big winner as consumers look for higher quality products
Noodles set to benefit from convenience factor and the growing appetite for Asian food
Rice expected to bounce back thanks to new varieties and India’s decision to lift its ban on rice exports
Staple Foods in Ukraine - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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