COMPETITIVE LANDSCAPE
Mareven Food leads with popular noodles brand Reeva
Mareven Food, with its flagship brand Reeva, remains the undisputed leader in Ukraine’s noodles category in 2025. The company maintains an active marketing strategy that includes collaborations, large-scale advertising campaigns, and participation in industry events.
Trapeza brand enjoys strong growth
Krupyanyy Dvir TOV, with its leading brand Trapeza, achieved the strongest sales performance in Ukraine’s rice category in 2025. The brand is widely available in major retail chains such as ATB-Market and Silpo and is also well recognised across other food categories, including cereals, savoury snacks, and soups.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Ukraine?
- Which are the leading brands in Rice, Pasta and Noodles in Ukraine?
- How are products distributed in Rice, Pasta and Noodles in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Ukraine - Category analysis
KEY DATA FINDINGS
Consumption is rising well for pasta, rice and noodles
Rice, pasta and noodles benefit as core categories for daily nutrition
Rice is the fastest growing category as consumption develops
Ukraine revives local rice cultivation
Pasta innovations made with corn and legumes
Mivina launches stir-fry noodles in Ukraine
Mareven Food leads with popular noodles brand Reeva
Trapeza brand enjoys strong growth
Supermarkets remain the leading channel
Speciality stores excel in noodles
Staple Foods in Ukraine - Industry Overview
Extreme price sensitivity in an uncertain climate
KEY DATA FINDINGS
Economic strife shapes demand patterns
Healthy lines remain important to consumers in staple foods
Strong patriotism and desire to buy local
Focus on price and affordability will stimulate volume sales
Ukraine’s economy will determine the category’s performance
Retail e-commerce has strong growth potential
Fragmented landscape is led by local manufacturers
Success of Balconi highlights desire for everyday indulgence
Local manufacturers are supported by national cashback program
Supermarkets grow share in difficult economic climate
Retail e-commerce enjoys growth from low base
Variety store Avrora expands the “one dollar store” format
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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