PROSPECTS AND OPPORTUNITIES
Noodles to drive stable growth, driven by convenience
Rice, pasta, and noodles are forecasted to experience stable growth over the forecast period, with noodles expected to be the primary driver of this growth. The increasing busyness of consumers' lifestyles is anticipated to encourage demand for quick and easy-to-prepare meals, particularly noodles, which are well-suited for on-the-go consumption.
Price sensitivity to influence rice and pasta sales
The sales of rice and pasta will continue to be strongly influenced by their price points. High price growth is expected to dampen demand, while stable prices and the availability of price discounts will stimulate sales.
Brand loyalty to benefit leading players in a saturated market
Leading players in the rice, pasta, and noodles categories are forecasted to retain their market positions, thanks to strong brand loyalty among consumers. Despite a limited number of new product developments in the category, the established brands are likely to continue to dominate the market, with the rice and pasta segments remaining relatively saturated.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Serbia?
- Which are the leading brands in Rice, Pasta and Noodles in Serbia?
- How are products distributed in Rice, Pasta and Noodles in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Serbia - Category analysis
KEY DATA FINDINGS
Convenience drives noodles growth amidst price sensitivity
Pasta sales grow slightly despite high prices
Rice sees increased private label share amid decreasing discount purchases
Noodles to drive stable growth, driven by convenience
Price sensitivity to influence rice and pasta sales
Brand loyalty to benefit leading players in a saturated market
Staple Foods in Serbia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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