COMPETITIVE LANDSCAPE
Danubius retains leadership
Danubius doo is expected to maintain its leadership in rice, pasta and noodles in Serbia in 2025, largely thanks to its strong position in the pasta. The company offers a wide and diverse pasta portfolio, including durum, wholewheat, vitamin-enriched, and tricolour varieties.
Nestlé gains strength in noodles while private label gains momentum
Nestlé Adriatic Foods doo is set to be the most dynamic individual company in rice, pasta and noodles in 2025, partly due to its emergence from a relatively low base. Growth is supported by the strong performance of the Maggi Noodles brand, which continues to gain visibility as consumers show a rising interest in quick, easy meal solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Serbia?
- Which are the leading brands in Rice, Pasta and Noodles in Serbia?
- How are products distributed in Rice, Pasta and Noodles in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Serbia - Category analysis
KEY DATA FINDINGS
Affordability and versatility supports steady demand
Steady demand, despite rising prices
Chilled pasta leads growth as consumers demand greater convenience
Convenience and established cooking habits to drive growth
Health and wellness trend to drive innovation in pasta, while new packaging formats will offer greater convenience in noodles
Government controls set to moderate prices
Danubius retains leadership
Nestlé gains strength in noodles while private label gains momentum
Supermarkets remains leading channel amid growing competition
E-commerce continues to see rapid development
Staple Foods in Serbia - Industry Overview
Busy lifestyles drive demand, but consumers remain price sensitive
KEY DATA FINDINGS
Increasingly busy lifestyles drive sales
Shift towards healthier offerings, especially in breakfast cereals
Consumers remain price sensitive
Fast-paced lifestyles to drive continued growth
Health and wellness trend will gain traction
Price sensitivity will continue to shape consumer behaviour
Artisanal producers lead sales
Benlian leads growth having tapped into health and wellness trend
Private label solidifies its presence amid ongoing consumer price sensitivity
Supermarkets strengthens lead as primary channel
E-commerce continues to see rapid growth
Discounters gain traction on back of heightened consumer price sensitivity
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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