COMPETITIVE LANDSCAPE
Olam’s brand diversification drives competitive gains
Olam International Ltd’s dominance and strong growth in Cameroon are driven by the success of its brands, Riz Mémé and Riz Bijou, which rank among the most trusted rice brands in Cameroonian households. Riz Mémé Cassé and Riz Bijou have received national recognition as “Best Rice Brands” in Cameroon, reinforcing Olam’s strong brand equity.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Cameroon?
- Which are the leading brands in Rice, Pasta and Noodles in Cameroon?
- How are products distributed in Rice, Pasta and Noodles in Cameroon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Cameroon - Category analysis
KEY DATA FINDINGS
Rising demand supported by population growth, urbanisation and the affordability of rice, pasta and noodles
Resilient demand driven by persistent inflationary pressures and targeted policy interventions
Rice benefits from population growth, urbanisation and sharp price increases for other staple carbohydrates
Government investment in local production targets self-sufficiency and price stability
Opportunity for fortified and functional products
Strategic investments and policy reforms enhance local production of rice and pasta
Olam’s brand diversification drives competitive gains
Small local grocers lead, offering convenience and affordability
Supermarkets gain momentum with premium offerings and promotions
Staple Foods in Cameroon - Industry Overview
Resilient demand amid inflation and supply-side pressures
KEY DATA FINDINGS
Affordability front and centre: budget pressures drive shift to cheaper staples
Private label surge: retailers expand affordable in-house ranges
Affordable staples and premium pockets: the twin engines of market growth
Policy-driven self-sufficiency to reshape staple production in core categories
Rising health awareness and busier lifestyles drive demand for more convenient and healthier staples among urban shoppers
Olam leverages diversified rice portfolio and fortified brands
Low-cost strategy, diversified product offering, and strategic local partnerships drive dynamic growth of Francap Distribution
Small local grocers lead with micro-unit sales to meet daily nutritional demand amid cost-pressure environment
Supermarkets emerge as growth hotspots with in-house brands and promotions
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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