COMPETITIVE LANDSCAPE
Costeño and Alicorp defend leadership amid pressure from value players and private label
Costeño Alimentos SAC remains the leading player in packaged rice and pulses, supported by a solid portfolio, strong brand recognition and broad coverage in both modern and traditional channels. However, its leadership is increasingly being challenged by budget brands that have successfully capitalised on heightened price sensitivity and the search for more economical alternatives.
Danilza builds a premium niche with Italian heritage and healthy-positioned pasta
Danilza SA has emerged as the fastest-growing company in the category, driven by the solid performance of its Agnesi and Misura brands. Both labels have strengthened their presence by focusing on premium quality and differentiated attributes that resonate with more sophisticated consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Peru?
- Which are the leading brands in Rice, Pasta and Noodles in Peru?
- How are products distributed in Rice, Pasta and Noodles in Peru?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Peru?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Peru - Category analysis
KEY DATA FINDINGS
Affordability, private label and format diversification shape a mature but resilient category
Private label and budget brands limit value expansion despite steady underlying demand
Instant noodles lead growth as price resets combine with convenience and cup premiumisation
Population growth and everyday reliance on staples underpin steady future demand
Health-positioned rice, pasta and noodle options gain relevance from a small base
Premiumisation strengthens in instant noodles and imported pasta while fresh formats lag
Costeño and Alicorp defend leadership amid pressure from value players and private label
Danilza builds a premium niche with Italian heritage and healthy-positioned pasta
Traditional grocers remain central thanks to proximity, habits and perceived price advantages
Discounters and e-commerce gain ground as shoppers seek savings and convenience
Staple Foods in Peru - Industry Overview
Cost sensitivity, evolving health priorities and expanding private label offerings shape overall market performance
KEY DATA FINDINGS
Affordability pressures reinforce the dominance of value-led formats and private label alternatives
Health redefinition accelerates demand for simpler, less processed and functionally oriented offerings
Indulgence constrained by rising input costs reshapes portfolios in baked goods and sweetened cereals
Moderate future growth supported by stable pricing, category maturity and broader availability in modern retail
Competitive environment intensifies as leaders strengthen portfolios and private label reshapes value dynamics
Modern retail expansion, discounter momentum and improving e-commerce logistics reshape channel dynamics
Alicorp consolidates leadership through portfolio breadth, affordability strategies and strong distribution reach
Acquisitions, portfolio expansion and private label momentum reshape competitive dynamics
Traditional trade remains dominant but continues to cede ground to modern retail expansion
Discounters accelerate as the fastest-growing channel, reshaping value access and consumer migration patterns
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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