PROSPECTS AND OPPORTUNITIES
Further decline in volume sales for rice
Unless there are drastic measures, the risks to the economy will continue over the forecast period. As such, there will continue to be a shortfall in subsided rice, as authorities will not have adequate foreign currency reserves to be able to purchase enough rice abroad.
Instant noodles pouches best performer
Healthy growth will continue for instant noodles pouches, which will post both positive constant value and volume growth. The affordability of instant noodles will be a key driver of volume sales.
Retail developments set to support growth
Even though small local grocers continue to account for the largest value shares of rice, pasta and noodles in 2024, the value share of modern grocery retailers has grown during the review period, as more outlets continued to be opened across the country. The success of these modern outlets is supported by their wider product assortments targeted at higher income consumers, who do not depend on subsidised pasta and rice.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Tunisia?
- Which are the leading brands in Rice, Pasta and Noodles in Tunisia?
- How are products distributed in Rice, Pasta and Noodles in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Tunisia - Category analysis
KEY DATA FINDINGS
Opposing picture for pasta and rice
Instant noodles continues to grow in popularity
Pasta continues to attract international players
Further decline in volume sales for rice
Instant noodles pouches best performer
Retail developments set to support growth
Staple Foods in Tunisia - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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