COMPETITIVE LANDSCAPE
Daisena leads sales
Daisena UAB is the largest company in rice, pasta and noodles in Lithuania, due to the strong performance of its Reeva instant noodle products which have established widespread consumer recognition. The company continues to innovate by exploring new flavours and formats to meet evolving consumer preferences, while leveraging its scale to optimise distribution and marketing efforts across the country.
Divella SpA leverages competitive pricing strategy
Divella SpA, an Italian pasta producer with a longstanding heritage, is the fastest-growing player in rice, pasta and noodles in Lithuania. Within dried pasta, the eponymous Divella brand is demonstrating a strong recovery after experiencing value share declines in 2023 and 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Lithuania?
- Which are the leading brands in Rice, Pasta and Noodles in Lithuania?
- How are products distributed in Rice, Pasta and Noodles in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Lithuania - Category analysis
KEY DATA FINDINGS
Convenience and health trends shape demand
Steady overall sales amid divergent trends
Premium instant noodle offerings drive growth
Modest growth amid stiff competition from other carb-heavy offerings
Consumer education will support healthier carb choices
Intensification of private label strategies
Daisena leads sales
Divella SpA leverages competitive pricing strategy
Supermarket chains lead distribution landscape
E-commerce shows continued dynamism
Staple Foods in Lithuania - Industry Overview
Stagnant demand in 2025
KEY DATA FINDINGS
Saturation and demographic stagnation constrain growth in staple goods
Indulgence and convenience drive consumer choices
Health awareness is on the rise
Limited momentum for mature market
Convenience will continue to shape consumption
Private label will show further expansion
Biovela retains its lead, thanks to deep-rooted preference for processed meat
Divella gains traction through competitively-priced pasta offerings
Private label gains traction
Supermarkets remains dominant channel
E-commerce benefits from growing demand for convenience
Foodservice faces ongoing challenges
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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