PROSPECTS AND OPPORTUNITIES
Strong dependence on imported rice could impact domestic market
Despite Mexico being the 10th largest rice producer in the world, according to the National Agricultural Council, almost 83% of rice consumed in the country is imported, with no major changes expected in the short term. The dependence on imported rice, which dominates demand for rice, pasta and noodles within both retail and foodservice channels in Mexico, highlights the strong influence of international price movements on the local economy, as seen during the review period.
Refuting unsubstantiated claims set to boost the consumption of noodles
Over the forecast period, noodles is expected to record the highest retail volume growth within the category. Although the consumption of noodles in Mexico is amongst the highest in Latin America, it is extremely low compared to rice and pasta.
Increasing consumer confidence will play a key role in private label demand
Private label is projected to continue gaining ground within rice, pasta and noodles over the forecast period in Mexico, driven by increasing consumer confidence and the demand for cost-effective alternatives. Despite the anticipated improvement in economic conditions, many Mexicans who have previously tested private label options have found that the quality and flavour are similar to branded alternatives, but offer more competitive prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Mexico?
- Which are the leading brands in Rice, Pasta and Noodles in Mexico?
- How are products distributed in Rice, Pasta and Noodles in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Mexico - Category analysis
KEY DATA FINDINGS
Challenging economic context boosts consumption of essential staple foods
Foodservice channel surpasses pre-pandemic levels
Toyo Suisan Kaisha leads sales and gains ground due to increasing penetration of noodles in Mexican households
Strong dependence on imported rice could impact domestic market
Refuting unsubstantiated claims set to boost the consumption of noodles
Increasing consumer confidence will play a key role in private label demand
Staple Foods in Mexico - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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