COMPETITIVE LANDSCAPE
Toyo Suisan Kaisha Ltd strengthens its position
Toyo Suisan Kaisha Ltd leads the rice, pasta, and noodles category in Mexico, owing to its strong position in the noodle segment with the international brand Maruchan. Over the review period, Toyo Suisan Kaisha has made notable gains in retail value share due to the increasing penetration of noodles in Mexican households, where they are considered to be a suitable alternative to traditional dried pasta.
Fábrica de Pastas Alimenticias La Moderna has dominant position in dried pasta
Ranked second is Fábrica de Pastas Alimenticias La Moderna, supported by its dominance in dried pasta with well-known brands such as La Moderna Pasta, Cora, and Rex. While the company has a nationwide presence, its market penetration is particularly strong in the central region of Mexico, where dried pasta consumption is strongest.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Mexico?
- Which are the leading brands in Rice, Pasta and Noodles in Mexico?
- How are products distributed in Rice, Pasta and Noodles in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Mexico - Category analysis
KEY DATA FINDINGS
Stronger reliance on rice in tougher economic climate
Mexican households depend on staples as spending is curtailed
Rice remains a vital staple in local cuisine
Global market conditions to weigh on category performance
Health and wellness trends will be growth driver in pasta
Private label is well positioned to gain further ground
Toyo Suisan Kaisha Ltd strengthens its position
Fábrica de Pastas Alimenticias La Moderna has dominant position in dried pasta
Small local grocers are dominant channel
Convenience stores are important channel for noodles
Staple Foods in Mexico - Industry Overview
Stable performance as consumer rely more on staple foods
KEY DATA FINDINGS
Economic strife shapes category performance
Growing scrutiny of processed foods drives emphasis on more natural ingredients
Household dependency on staples to remain strong amid economic uncertainty
Expansion of modern retailers will raise visibility of staples
Fragmented landscape is led by Grupo Bimbo SAB de CV
Toyo Suisan Kaisha Ltd is most dynamic player
Small local grocers enjoy a prominent position
Modern grocery channels are gaining traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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