PROSPECTS AND OPPORTUNITIES
Recycling, sustainability and ethical concerns will move to the fore
Domestic manufacturers will continue to innovate in terms of both production and new product development. For example, domestic player Raisio Oyj recently opened a new modern production line for its pasta brand, Torino.
Private labels set to continue attracting consumers with quality products at competitive prices
Over the forecast period, labels are expected to continue competing strongly with brands due to their lower unit prices for good quality, sophisticated offerings. For example, in pasta, Kesko’s trusted private label line offers Pirkka Luomio Tagliatelle (organic tagliatelle) and a gluten-free range featuring options like fusilli and spaghetti.
Despite price consciousness, premiumisation trend will continue apace
Premiumisation is also expected to become increasingly visible in the category over the forecast period, as evidenced by products such as Rummo pasta, which promises a noticeable difference in quality from standard pasta. This product is made entirely from durum wheat and spring water using a patented manufacturing process, which includes a bronze mould, meaning the pasta binds particularly well to sauce, thus enhancing the flavour.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Finland?
- Which are the leading brands in Rice, Pasta and Noodles in Finland?
- How are products distributed in Rice, Pasta and Noodles in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Finland - Category analysis
KEY DATA FINDINGS
Growth for rice, pasta and noodles in 2024 as consumers dine at home and players offer more convenience
Price sensitivity amongst local consumers gives private label and discounters a boost
Health and wellness trend boosts new product development in pasta
Recycling, sustainability and ethical concerns will move to the fore
Private labels set to continue attracting consumers with quality products at competitive prices
Despite price consciousness, premiumisation trend will continue apace
Staple Foods in Finland - Industry Overview
Key trends in 2024
Staple foods in 2024: The big picture
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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