COMPETITIVE LANDSCAPE
Lantmännen Cerealia Oy consolidates its lead through strategic acquisition and a focus on sustainability
Lantmännen Cerealia Oy was the leading company in rice, pasta, and noodles in 2025, further increasing its share during the year. The company’s strong position is largely attributed to its acquisition of Myllyn Paras within the review period, which provided local production capacity, a well-established portfolio of strong brands, and a comprehensive range of pasta and rice products.
Suomen Nestlé Oy drives dynamic growth through innovative Maggi product launches
Suomen Nestlé Oy was the most dynamic company in 2025, achieving strong double-digit growth. This performance was primarily driven by rising sales of its Maggi brand within noodles.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Finland?
- Which are the leading brands in Rice, Pasta and Noodles in Finland?
- How are products distributed in Rice, Pasta and Noodles in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Finland - Category analysis
KEY DATA FINDINGS
Convenience and health drive growth in rice, pasta and noodles in 2025
Convenience driven cooking lifts value sales of rice, pasta and noodles in 2025
Convenience and flavour innovation drive dynamic growth in rice and noodles
Premiumisation and convenience are set to drive value growth in rice, pasta and noodles
Gluten-free and superfood varieties will drive innovation in pasta and rice products
Sustainability and energy efficiency are set to fuel innovation in domestic production
Lantmännen Cerealia Oy consolidates its lead through strategic acquisition and a focus on sustainability
Suomen Nestlé Oy drives dynamic growth through innovative Maggi product launches
Hypermarkets remains the leading channel offering a wide range of goods at affordable prices
Retail e-commerce outpaces other channels in rice, pasta and noodles in Finland
Staple Foods in Finland - Industry Overview
Evolving consumer priorities impact the sales of staple foods in Finland 2025
KEY DATA FINDINGS
Value sales of staple foods decline amid price sensitivity and health driven shifts
Sustainability, convenience and flavour profiles influence sales in staple foods in Finland
Health and wellness concerns shape buying habits within staple foods in 2025
Premiumisation and home cooking is set to support steady value growth in staple foods
Convenience is set to shape staple food innovation across the forecast period
Health and wellness is set to accelerate innovation and influence consumer choices
S Group strengths its leadership with an extensive portfolio of private label products
Meeat Food Tech Oy drives growth through plant-based alternatives
Hypermarkets maintains its lead in distribution through appealing price points and loyalty schemes
Growth for retail e-commerce is driven by a wide product selection and rapid delivery services
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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