COMPETITIVE LANDSCAPE
Mareven Food Central OOO strengthens its overall lead
Because they dominate the rice category, generic products still account for a larger share of rice, pasta and noodles value sales than any single branded manufacturer. Among the latter, Mareven Food Central OOO has remained the top player in 2025 due to its sizeable lead in noodles, where it offers the Rollton and Big Bon brands.
Barilla GeR Flli SpA is the most dynamic performer in value growth terms
Barilla GeR Flli SpA is projected to register the highest overall value growth rate in rice, pasta and noodles in 2025. The company has been one of the chief beneficiaries of trading up to more expensive options in pasta, where its eponymous brand is renowned for its superior quality standards and offers a diverse array of product types.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Uzbekistan?
- Which are the leading brands in Rice, Pasta and Noodles in Uzbekistan?
- How are products distributed in Rice, Pasta and Noodles in Uzbekistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uzbekistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Uzbekistan - Category analysis
KEY DATA FINDINGS
Population growth and traditional dietary habits support stable demand
Instant noodle pouches is the fastest growing category
Pricing pressures recede in rice
Overall demand set to increase steadily
Health-oriented products expected to become more popular
Efforts to boost domestic supply should facilitate greater price stability in rice
Mareven Food Central OOO strengthens its overall lead
Barilla GeR Flli SpA is the most dynamic performer in value growth terms
Small local grocers still the dominant distribution channel
E-commerce shows fastest growth in value sales
Staple Foods in Uzbekistan - Industry Overview
Staple foods continues to perform positively in 2025
KEY DATA FINDINGS
Multiple factors help to mitigate upward pressure on unit prices
Increasing desire for convenience is a key demand driver in several categories
Staple foods retains solid prospects for further growth
Health concerns will gradually gain influence over purchasing decisions
Brotmeister Nonash ZAO remains the overall leader in staple foods
Braibanti Technology OOO is the most dynamic company in value growth terms
Small local grocers channel continues to dominate staple foods distribution
E-commerce channel records the fastest growth in value sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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