PROSPECTS AND OPPORTUNITIES
Better economic conditions and enhanced domestic supply should boost packaged rice sales
Retail volume sales of rice, pasta and noodles are expected to record a continued growth over the forecast period. Within this, packaged rice sales will remain especially robust, since it is the main staple in the Filipino diet.
Premiumisation will play greater role
With anticipated economic growth, premiumisation is expected to play an increasingly significant role in the category over the forecast period. Speciality stores are expanding their offerings of premium imported Italian pasta brands like Barilla, De Cecco, and Donna Vera, catering to Filipino consumers’ growing interest in diverse and high-quality pasta options.
Wellness trends could inform product innovation, but adlai could pose a threat to healthier rice varieties
With better economic prospects on the horizon, there is potential for launching products with a health and wellness positioning across the category. For example, incumbent players may be encouraged to develop high-protein pasta and more wholegrain, black and red rice varieties since these are increasingly sought after in e-commerce, but as yet, are only offered by smaller independent players.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Philippines?
- Which are the leading brands in Rice, Pasta and Noodles in Philippines?
- How are products distributed in Rice, Pasta and Noodles in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in the Philippines - Category analysis
KEY DATA FINDINGS
Packaged rice remains a staple in Filipino households
Instant noodles experience surge in popularity amid convenience-driven demand
Foodservice remains key channel for dried pasta
Better economic conditions and enhanced domestic supply should boost packaged rice sales
Premiumisation will play greater role
Wellness trends could inform product innovation, but adlai could pose a threat to healthier rice varieties
Staple Foods in the Philippines - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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