COMPETITIVE LANDSCAPE
Leading Mareven Food Central enjoys strong customer loyalty
Mareven Food Central OOO maintained its clear leadership in the rice, pasta, and noodles category in Kazakhstan in 2025, supported by its strong popularity and high consumer recognition. Additional factors contributing to its strong market position included a diverse product portfolio, competitive pricing and active marketing campaigns.
Resurs’ range expansion ensures strong growth in 2025
Resurs OOO, meanwhile, was the fastest growing company in rice, pasta, and noodles in 2025, albeit from a low base. This was driven by active expansion of its product range, rapid adaptation to changes in consumer demand, and effective operations in modern sales channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Kazakhstan?
- Which are the leading brands in Rice, Pasta and Noodles in Kazakhstan?
- How are products distributed in Rice, Pasta and Noodles in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Kazakhstan - Category analysis
KEY DATA FINDINGS
Rice, pasta, and noodles: affordable staples
Growth supported by rising popularity of home-cooked meals
Super noodles performance
Affordable and convenient sources of carbohydrates
Rising interest in organic and cleaner products
Sustainability to become a key competitive advantage
Leading Mareven Food Central enjoys strong customer loyalty
Resurs’ range expansion ensures strong growth in 2025
Grocery retailers offer and extensive assortment of brands, formats and flavours
E-commerce expands, offering convenience and savings
Staple Foods in Kazakhstan - Industry Overview
Population expansion and rising prices drive value growth in 2025
KEY DATA FINDINGS
Health trend and price influence consumers’ purchasing decisions
Rising competition and innovation
Population growth and inflation support further growth
Opportunities in processed vegetables
Expansion of domestic breakfast cereals production
Mareven Food Central leads a fragmented market
Affordable and reliable private label continues to gain share
Widespread presence and broad product assortment of grocery retailers
Growing influence of e-commerce and omnichannel strategies
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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