COMPETITIVE LANDSCAPE
Barilla Hellas maintains its leadership through strong brand equity and premium positioning
Barilla Hellas SA remained the leading company in rice, pasta and noodles in Greece in 2025, although it experienced a slight loss of share during the year. Its sustained leadership is supported by its strong heritage, reputation for quality, and premium positioning, reflected in its well-established brands Misko and Barilla.
Choreka SA drives momentum with unique formats and functional innovation
Choreka SA was the most dynamic company in rice, pasta and noodles in 2025, achieving strong double-digit value growth. The company has differentiated itself by offering a wide variety of pasta shapes and sizes not currently available from other brands in Greece, particularly within mainstream retail channels such as major supermarket chains.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Greece?
- Which are the leading brands in Rice, Pasta and Noodles in Greece?
- How are products distributed in Rice, Pasta and Noodles in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Greece - Category analysis
KEY DATA FINDINGS
Convenience and health drive growth in rice, pasta and noodles in 2025
Health focused innovation shapes developments in rice, pasta and noodles
Instant noodles drive convenience-led growth in rice, pasta and noodles
Rice, pasta and noodles is set to remain central to Greek diets amid health trends
Convenience, retail e-commerce, and sustainability will shape rice, pasta and noodles
Noodles will continue to gain traction as Greek consumers embrace new cuisines
Barilla Hellas maintains its leadership through strong brand equity and premium positioning
Choreka SA drives momentum with unique formats and functional innovation
Supermarkets strengthen its lead in rice, pasta and noodles distribution
Retail e-commerce gains momentum by enhancing access and convenience
Staple Foods in Greece - Industry Overview
Convenience, health and sustainability drive steady growth in staple foods
KEY DATA FINDINGS
Demand for convenience and shelf stable options drive growth in staple foods
Rising operational costs influence consumer food choices in Greece
Health, nutrition and functional claims drive consumer choices in 2025
Steady growth is predicted for staple foods, driven by convenience and longer shelf life
Sustainability is expected to grow in importance across the forecast period
There is set to be a rising demand for healthier and functional food options
Competitive pricing and high-quality private label allows Lidl Hellas & Co EE to retain its lead
Growing visibility and diversification strengthens Fytro SA’s presence
Food/drinks/ tobacco specialists faces challenges amid rising costs and supermarket competition
Hypermarkets and retail e-commerce drive growth as consumers appreciate affordable price points
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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