PROSPECTS AND OPPORTUNITIES
New flavours and more adventure to push the demand for noodles
Noodles, which has started to gain popularity in Greece, is projected to see the highest off-trade volume CAGR over the forecast period, although rice and pasta are set to see faster growth in on-trade volume terms. The momentum for noodles shows that a quite conservative and traditional food culture is more accepting of new cuisines.
Pasta players push strongly on the health and wellness trend
A key development in pasta concerned Eurimac’s new Makvel product with a low glycaemic index. Pasta is a staple among Greek consumers, but eating it can increase blood glucose; this condition affects more than 1.
Rice to continue to be best by climate change effects
World rice stocks continued to shrink for a second consecutive year in 2024, while the international trade and world consumption of rice are under strong pressure. Climate change has affected many countries’ rice production.
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Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Greece?
- Which are the leading brands in Rice, Pasta and Noodles in Greece?
- How are products distributed in Rice, Pasta and Noodles in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in Greece - Category analysis
KEY DATA FINDINGS
Pasta continues to provide an affordable and versatile meal solution
Innovation for a varied and balanced diet
Private label pasta benefits from the “Household Basket” initiative
New flavours and more adventure to push the demand for noodles
Pasta players push strongly on the health and wellness trend
Rice to continue to be best by climate change effects
Staple Foods in Greece - Industry Overview
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
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