Despite economic uncertainty in the region, retail volume sales of food preparation appliances in the German market showed resilience, and increased by 3% to reach 16.1 million units. This growth was driven by consumer demand for multifunctional, energy-efficient, and sustainable appliances, particularly in urban areas. Sales are expected to remain stable in the forecast period to 2030, due to increasing urbanisation and steady growth in the median disposable income per household. To succeed, br

Home laundry appliances maintained solid growth in 2025, with retail volume sales rising by 3% to reach 5.2 million units due to rising disposable incomes, despite a still fragile economic environment. A trend towards sustainability and energy efficiency was evident, and this is expected to continue, driven by new regulations and the consumer demand for innovative products. New retail concepts, such as Coolblue's appliance rental service, are also emerging. Sales of home laundry appliances are a

Large cooking appliances in Germany experienced a 3% decline in retail volumes to 5.2 million units in 2025, yet current value growth of 1% was driven by premiumisation, as consumers prioritised high-end models with advanced features. The median disposable income per household continued to rise in 2025, which supported premium purchases. Retail volume sales of home laundry appliances are anticipated to continue declining over the forecast period to 2030, although the category is expected to cont

Small cooking appliances in Germany experienced retail volume growth of 1% in 2025, to reach 29.7 million units. This was driven by consumer demand for premium, multifunctional products and the influence of social media on purchasing decisions. The median disposable income per household in Germany continued to rise, supporting consumer spending on premium products. With a forecast retail volume CAGR of 1%, reaching 31.2 million units in 2030, the category is poised for slow and steady growth. Ke

Microwaves in Germany exhibited a complex performance landscape in 2025. With a slow housing market and fewer kitchen renovations, a low retail volume decline of 1% was seen. However, current value growth of 1% was driven by premiumisation and technological innovation, as consumers opted for built-in or design-led models and advanced features like AI-assisted cooking and smart-home integration. With a high household possession rate of 76% in German households, the category is considered mature,

Refrigeration appliances in Germany is characterised by a trend towards premiumisation, driven by consumers seeking high-end products with advanced features such as quieter operation, refined interiors, and better compartment control. Despite a retail volume decline of 1% in 2025, the category saw 1% current value growth, supported by easing inflation and a stable economic backdrop, with a rising median disposable income per household. Refrigeration appliances is expected to grow marginally in r

Consumer appliances in Germany saw low retail volume growth of 1% in 2025, to reach 101.8 million units. Despite a muted retail volume increase, stronger current value growth was seen, driven by premium, multifunctional, and space-saving appliances. The industry is characterised by a shift towards premium products with advanced features, driven by a steady increase in the median disposable income per household. Consumer appliances is expected to grow at a retail volume CAGR of 1% over the foreca

Personal care appliances in Germany experienced solid retail volume growth of 4% in 2025, to reach 25.9 million units, driven by innovations such as hot air stylers and IPL technology. With a rising median disposable income per household, consumers invested in premium products that offered convenience and customisation. The category is characterised by a mix of established players like Procter & Gamble and Philips, and emerging companies like Dyson and SharkNinja, which are gaining traction with

Vacuum cleaners in Germany experienced minimal retail volume growth in 2025, to reach 7.9 million units, with growth primarily driven by robotic and stick vacuum cleaners. Despite a slightly negative consumer confidence index, some consumers continued to upgrade to newer models, particularly convenient robotic vacuum cleaners, which saw significant growth of 6% in retail volumes. Retail volume sales are forecast to decline in the forecast period, although growth is anticipated to continue in ret

Dishwashers in Germany experienced a decline in retail volume sales in 2025, but at a slower rate than in the previous year, indicating a degree of stabilisation. Built-in dishwashers remained the dominant category, driven by the consumer preference for integrated kitchen appliances. Sustainability and smart home compatibility are expected to be key trends shaping the future of dishwashers, with manufacturers investing in energy-efficient products and smart home integration. To succeed, brands s

Despite a negative consumer confidence index in Germany in 2025, air conditioners demonstrated resilience, as increasing temperatures and a rising preference for eco-friendly climate control solutions helped drive growth. However, over the forecast period, retail volumes are expected to decline as competitive pressure from producers of heat pumps continues to rise. Given the competitive and fragmented nature of the category, brands focusing on eco-friendly climate control, AI, and smart features

Heat pumps in Germany demonstrated significant growth in 2025, with a 9% increase in retail volume terms to reach 203,200 units, driven by government support, technological advancements, and rising consumer awareness of eco-friendly solutions. Growth is expected to continue, with a forecast retail volume of 264,900 units by 2030. The attractiveness of the category is enhanced by government backing for sustainable technologies, and increasing household incomes, with the median disposable income p

In 2025, jewellery in Germany experienced moderate retail current value growth of 1%, although volume sales saw a 1% decline, driven by cautious consumer spending habits amidst economic and political uncertainties. Value growth was driven by changing consumer preferences and technological advancements. The growing number of high-net-worth individuals in Germany drove demand for luxury goods, including fine jewellery. Retail current value growth is expected to continue throughout the forecast per

Personal accessories in Germany exhibited a mixed performance in 2025, characterised by a slight decline in retail volume terms and solid 5% growth in retail current value terms, with traditional and connected watches seeing a particularly dynamic growth performance. Despite economic uncertainty, consumers were willing to spend on premium and tech-enabled products, driven by a growing number of high-net-worth individuals. Retail value sales are forecast to grow at a CAGR of 1% over the forecast

Bags and luggage in Germany experienced a mixed performance in 2025, with a minor decline in retail volume sales, but positive retail current value growth of 1%, indicating a cautious approach to consumer spending, with a preference for premium products. The category is expected to continue its cautious growth trajectory, driven by consumer preferences for sustainable and premium products, with retail sales forecast to increase at a CAGR of 3% to EUR3,704 million by 2030. There will be opportuni

Writing instruments in Germany saw retail current value growth of 2% in 2025, to reach EUR647 million. However, polarisation was seen, with consumers trading up to premium products or trading down to affordable options. The demand for premium and tech-enabled writing instruments drove growth at the high-end of the market, supported by an increase in the number of high-net-worth individuals. With only marginal retail current value growth to 2030, brands should focus on premiumisation, sustainabil

The apparel accessories market in Germany is experiencing a significant shift towards sustainability, driven by consumer demand for eco-friendly and high-quality products. In 2025, the market recorded a slowdown in value sales growth, primarily due to consumers favouring sustainable brands and opting for higher-quality, more expensive items or exploring the second-hand goods market. Despite economic uncertainty, growth in disposable income and average gross income is expected to support consumer

The hosiery market in Germany demonstrated resilience in 2025, with moderate growth driven by consumer participation in various activities and a trend towards premium products. Non-sheer hosiery dominated the market, accounting for a retail volume of 250 million units, significantly larger than sheer hosiery. The market is expected to continue growing at a CAGR of 2% over the forecast period, reaching EUR2.4 billion by 2030. Sustainability, premiumisation, and technological innovation are set to

The jeans market in Germany displayed a mixed performance in 2025, with a decline in retail volume but growth in retail value in current terms, driven by a shift towards higher-priced products. The economy jeans category remained the largest, while super premium jeans saw significant growth due to consumers' increasing willingness to pay for high-quality, sustainable products. Sustainability is a key driver, with consumers becoming more environmentally conscious and brands adopting eco-friendly

Menswear in Germany experienced cautious growth in 2025, with a total retail value of EUR17.1 billion, representing a 2% increase from the previous year. This growth was driven by the trend towards resale and rental, as well as consumer demand for sustainable and inclusive apparel. The market is expected to continue growing steadily over the forecast period, driven by advancements in technology and AI, sustainability regulations, and changing consumer preferences. To succeed in this market, bran

The sportswear market in Germany demonstrated resilience in 2025, with sales reaching EUR11.8 billion, representing current value growth of 1%. This growth was driven by cautious consumer spending and a preference for affordable options, particularly non-performance sportswear from private label ranges and ultra-fast fashion. As consumers become more eco-conscious, sportswear brands are expected to adopt more sustainable practices and communicate their efforts transparently to remain competitive

The apparel and footwear market in Germany experienced cautious consumer spending in 2025 due to global instability and inflationary pressures, but saw a significant shift towards sustainable and inclusive products. Resale and rental models expanded, with resale platforms like Vinted, Momox, and Zalando Pre-owned thriving. The market is expected to grow, driven by advancements in technology and a shift towards sustainable practices, with retail sales projected to increase at a current value CAGR

The footwear market in Germany demonstrated resilience in 2025, with moderate growth driven by increasing disposable income and consumer expenditure. Although retail volume declined by 2%, retail value grew by 1%, indicating a shift towards premium and sustainable products. This trend is expected to continue, with retail sales forecast to increase at a CAGR of 1% to EUR12.7 billion by 2030. To remain competitive, brands must prioritise sustainability, innovation, and customisation, as well as ad

In 2025, womenswear in Germany experienced a challenging market environment due to cautious consumer spending. Despite a slower inflation rate compared to previous years, economic uncertainties and price sensitivity continued to affect the growth of womenswear. The market encountered challenges across various categories as consumers rethought their fashion budgets and prioritised experiences over material needs.