PROSPECTS AND OPPORTUNITIES
Protein-rich recipes and snacking products set to drive growth
Sales of other dairy products in Germany are projected to rise steadily over the forecast period, supported by a combination of evolving consumer preferences and strategic market developments. Although other dairy is highly mature, it is expected to continue widening its appeal among consumers seeking healthy recipes with a high protein content, notably high-protein puddings or probiotic-rich desserts, in addition to fromage frais and quark.
Health and wellness attributes to gain prominence
Products that offer functional benefits, such as those enriched with probiotics, prebiotics, or high protein content, are expected to continue gaining traction among health-conscious consumers, including fermented dairy items such as kefir and skyr. This can be linked to the growing interest in gut health and digestive wellness.
Low sugar recipes to become more popular
Increasing concerns regarding sugar consumption and its negative health effects is likely to undermine growth for other dairy products, especially chilled and shelf stable desserts. As consumers prioritise healthier choices, they are looking for products that are lower in sugar or sweetened with alternative sweeteners such as stevia, erythritol or natural fruit extracts.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Germany?
- Which are the leading brands in Other Dairy in Germany?
- How are products distributed in Other Dairy in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Germany - Category analysis
KEY DATA FINDINGS
Higher prices drive value growth
Rising private label share amid affordability concerns
Discounters retain lead in other dairy
Protein-rich recipes and snacking products set to drive growth
Health and wellness attributes to gain prominence
Low sugar recipes to become more popular
Dairy Products and Alternatives in Germany - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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