PROSPECTS AND OPPORTUNITIES
Demand will remain hindered by squeezed consumer budgets
The Moroccan market for other dairy is expected to see slow retail volume growth over the forecast period, due to the residual effect on recent inflationary pressures on real disposable incomes. These items are often seen as non-essential, and with budgets remaining squeezed, consumers will likely prioritise staple commodities.
Convenience trend will drive growth in fromage frais
Fromage frais is expected to remain the fast-growing segment throughout the forecast period. Convenience will be a key factor driving this performance, as these products are easily consumed on the go.
Condensed/evaporated milk will remain a niche option
Condensed/evaporated milk will continue as only a small contributor to other dairy products over the forecast period, in both value and volume terms. Such products are still targeted at a niche consumer segment, mainly upper-income individuals, who are more aware of their potential uses.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Morocco?
- Which are the leading brands in Other Dairy in Morocco?
- How are products distributed in Other Dairy in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Morocco - Category analysis
KEY DATA FINDINGS
Minimal growth for other dairy, as players shift their focus towards other more promising categories
Rise of fromage frais and quark as healthier alternatives
Decline in demand for chilled dairy desserts amid economic pressures
Demand will remain hindered by squeezed consumer budgets
Convenience trend will drive growth in fromage frais
Condensed/evaporated milk will remain a niche option
Dairy Products and Alternatives in Morocco - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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