PROSPECTS AND OPPORTUNITIES
Moderate growth predicted for mature category over the forecast period
While a significant share of other dairy in Malaysia is expected to continue being driven by the foodservice channel, retail demand for these products is still projected to grow moderately over the forecast period. Retail sales are anticipated to record a 4% current value CAGR, reaching MYR1.
Health and wellness trend has potential to shape other dairy
The health and wellness trend is expected to continue to shape other dairy over the forecast period, driving opportunities for further product development. Fraser & Neave Holdings is poised to capitalise on this trend by emphasising the functional benefits and healthier attributes of its products, such as the vitamin or high calcium content of its condensed milk, while ensuring they are free from cholesterol and trans fatty acids.
New product development to focus on plant-based and specific health benefits
New product development is poised to significantly impact other dairy in Malaysia over the forecast period, driving innovation and consumer engagement. The December 2024 launch of an innovative coconut whip by local startup M&S Real Food Sdn Bhd, under the brand name M&S, exemplifies this trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Malaysia?
- Which are the leading brands in Other Dairy in Malaysia?
- How are products distributed in Other Dairy in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Malaysia - Category analysis
KEY DATA FINDINGS
Other dairy remains popular category for both retail and foodservice in Malaysia
Fraser & Neave Holdings strengthens convincing lead of other dairy
Convenience and affordability support dominance of small local grocers
Moderate growth predicted for mature category over the forecast period
Health and wellness trend has potential to shape other dairy
New product development to focus on plant-based and specific health benefits
Dairy Products and Alternatives in Malaysia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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