PROSPECTS AND OPPORTUNITIES
Positive sales set to continue, thanks to popularity of cream and fromage frais
Other dairy will maintain positive sales growth over the forecast period, driven by the popularity of cream and fromage frais, and benefitting from health and nutrition trends which favour full fat and high-protein products. It is noted that local production is also growing within the category, such as seen with the new production line of curd (fromage frais) from Smiltene (Smiltenes Piens AS).
Health and wellness trends will drive innovation and sales
Ultimately, health and wellness trends will drive innovation and sales in other dairy over the forecast period, with a strong focus on products perceived to have good nutritional value and those which are both naturally high in protein and protein-enriched. In addition to natural products, this will also be seen more strongly in other options, such as the protein-enhanced chilled desserts from Tere.
Brands will leverage social media to promote their products
Brands will increasingly leverage social media to promote their brands over the forecast period, using platforms such as Instagram and Facebook to share visually appealing content such as recipes, meal ideas, and lifestyle imagery featuring their products. By integrating their products into aspirational lifestyle narratives, brands aim to establish emotional connections with consumers and position their products as components of a desirable lifestyle.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Latvia?
- Which are the leading brands in Other Dairy in Latvia?
- How are products distributed in Other Dairy in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Latvia - Category analysis
KEY DATA FINDINGS
Value sales of other dairy enjoy positive growth, driven by cream and fromage frais
Tukuma Piens maintains its lead, thanks to popularity of its Baltais brand
Supermarkets maintain strong relevance for sales of other dairy
Positive sales set to continue, thanks to popularity of cream and fromage frais
Health and wellness trends will drive innovation and sales
Brands will leverage social media to promote their products
Dairy Products and Alternatives in Latvia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Other Dairy research and analysis database.
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