PROSPECTS AND OPPORTUNITIES
Disappointing outlook for other dairy despite improving economy
Milk prices are set to stabilise and progressively go down over the forecast period. At the same time, pressure on purchasing power is also expected to decline over the forecast period.
High protein claims set to be the focus of innovation
While indulgence is likely to remain a relevant trend over the forecast period, there is likely to be a stronger interest in health and wellness. This is expected to boost demand for products with claims such as high protein and energy boosting, with this being driven by consumers’ busy lifestyles.
Cream sales unlikely to recover
The home cooking trend is expected to continue losing steam over the forecast period. As the economy stabilises and disposable income starts to recover consumers are likely to start visiting cafés and restaurants more frequently again.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Belgium?
- Which are the leading brands in Other Dairy in Belgium?
- How are products distributed in Other Dairy in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Belgium - Category analysis
KEY DATA FINDINGS
Search for indulgence helps fuel growth
Danone leads but faces increasing competition from private label
Supermarkets remain dominant in other dairy
Disappointing outlook for other dairy despite improving economy
High protein claims set to be the focus of innovation
Cream sales unlikely to recover
Dairy Products and Alternatives in Belgium - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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