PROSPECTS AND OPPORTUNITIES
Challenges and strategic responses
A continued rise in unit prices, especially in the short term, is expected to be the major challenge for the "other dairy" category over the forecast period. Companies are likely to continue adapting through packaging innovations, particularly in the evaporated milk segment.
Growth potential and consumer trends
With an anticipated stabilisation of the Nigerian economy and population growth, other dairy is expected to see solid growth over the forecast period. Although per capita milk consumption in Nigeria remains low, there is still significant potential for growth, particularly as evaporated milk continues to be a key source of dairy for many Nigerians.
Expected performance of subcategories
Coffee whiteners are expected to continue their strong performance over the forecast period. Given the ongoing economic challenges and the category's successful penetration amongst consumers with a low income, demand for coffee whiteners is likely to increase.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Nigeria?
- Which are the leading brands in Other Dairy in Nigeria?
- How are products distributed in Other Dairy in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Nigeria - Category analysis
KEY DATA FINDINGS
Strong growth in other dairy driven by coffee whiteners
Coffee whiteners lead the pack
Packaging innovations in response to economic conditions
Challenges and strategic responses
Growth potential and consumer trends
Expected performance of subcategories
Dairy Products and Alternatives in Nigeria - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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