PROSPECTS AND OPPORTUNITIES
Bright outlook for other dairy thanks to its healthy image
Other dairy is projected to see strong retail volume growth over the forecast period. This is expected to be driven by fromage frais and quark, chilled snacks, and cream.
Chilled snacks and labneh set to remain key growth drivers
The growth of the category is expected to be largely driven by the increasing focus on healthier and more natural food options in Turkey. Looking ahead, this shift in preference is likely to shape purchasing decisions across other dairy.
Competition set to intensify with private label looking to win further share
In Turkey, innovation is rapidly becoming a strategic priority, especially in categories like cream, labneh, and chilled dairy desserts. As consumer demand shifts toward more diverse, functional, and convenient products, both established brands and emerging players are investing in new product development to differentiate themselves in an increasingly crowded competitive landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Turkey?
- Which are the leading brands in Other Dairy in Turkey?
- How are products distributed in Other Dairy in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Turkey - Category analysis
KEY DATA FINDINGS
Healthy eating trend has a positive influence on demand for other dairy
Turkish players lead other dairy with strong presence in labneh
Discounters benefit from strong value proposition with broad private label offering
Bright outlook for other dairy thanks to its healthy image
Chilled snacks and labneh set to remain key growth drivers
Competition set to intensify with private label looking to win further share
Dairy Products and Alternatives in Turkey - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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