PROSPECTS AND OPPORTUNITIES
Cream could face significant challenges as consumers pursue healthier habits
Sales of other dairy are projected to decline in retail volume terms over the forecast period which is linked to the negative outlook for cream. The high cost of living is likely to continue, at least during the early years of the forecast period, which should continue to encourage home cooking behaviour at the expense of eating out.
Products targeting families likely to see among the most dynamic performances
Chilled snacks is projected to remain the most dynamic category over the forecast period, largely due to the success of Ferrero Romania and its Kinder brand. Advertising campaigns and improved distribution across all channels is expected to help improve the company’s position and drive growth.
Premiumisation could help counter the competition from artisanal products
Romania is a traditional producer of dairy and the level of artisanal products for consumption is very high, with the competition from unpackaged products also seen in other dairy. This is primarily the case with plain fromage frais and quark where there is a tradition of consuming home-made products produced from a combination of fresh cow’s cheese and cream which creates a tastier and creamier mixture.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Romania?
- Which are the leading brands in Other Dairy in Romania?
- How are products distributed in Other Dairy in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Romania - Category analysis
KEY DATA FINDINGS
Low fat cream a big sales driver thanks to price cap
Products with local connections remain the most popular
Modern grocery retailers retain their dominance thanks to strong offer
Cream could face significant challenges as consumers pursue healthier habits
Products targeting families likely to see among the most dynamic performances
Premiumisation could help counter the competition from artisanal products
Dairy Products and Alternatives in Romania - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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