PROSPECTS AND OPPORTUNITIES
Growth expected thanks to the popularity of chilled dairy desserts
Retail value sales of other dairy are expected to rise in Japan over the forecast period. While the shrinkage of the packaged food market is inevitable due to a contracting consumer base as Japan’s population declines, other dairy is expected to remain positive in both retail value and volume terms.
Health v indulgence
With Japanese consumers displaying increasing awareness of health and nutrition, manufacturers have already started offering products with a healthy positioning. This is especially seen in chilled dairy desserts such as Morinaga Oishii Teitoushitsu Purin from Morinaga Milk Industry, a Japanese version of pudding containing only 2.
Rising environmental awareness
According to Euromonitor International’s Lifestyles Survey fielded in January to February 2025, more than 60% of global consumers are trying to have a positive impact on the environment through everyday actions. However, the figure remains only 23% in Japan - the lowest of all surveyed countries.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Japan?
- Which are the leading brands in Other Dairy in Japan?
- How are products distributed in Other Dairy in Japan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Japan - Category analysis
KEY DATA FINDINGS
Unit price increase and continuous growth of chilled and shelf stable desserts drive growth
Megmilk Snow Brand Co Ltd retains lead despite share loss
Growing share for supermarkets
Growth expected thanks to the popularity of chilled dairy desserts
Health v indulgence
Rising environmental awareness
Dairy Products and Alternatives in Japan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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