Retail value sales of other dairy are expected to rise in Japan over the forecast period. While the shrinkage of the packaged food market is inevitable due to a contracting consumer base as Japan’s population declines, other dairy is expected to remain positive in both retail value and volume terms.
With Japanese consumers displaying increasing awareness of health and nutrition, manufacturers have already started offering products with a healthy positioning. This is especially seen in chilled dairy desserts such as Morinaga Oishii Teitoushitsu Purin from Morinaga Milk Industry, a Japanese version of pudding containing only 2.
According to Euromonitor International’s Lifestyles Survey fielded in January to February 2025, more than 60% of global consumers are trying to have a positive impact on the environment through everyday actions. However, the figure remains only 23% in Japan - the lowest of all surveyed countries.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsThis report originates from Passport, our Other Dairy research and analysis database.
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