PROSPECTS AND OPPORTUNITIES
Demand will remain hindered by low affordability and accessibility
Retail volume and value sales of other dairy are projected to remain negligible over the forecast period. The category is set to remain undermined by high prices and low product awareness, with only cream expected to register significant retail or foodservice sales.
Other dairy players are set to introduce a range of healthier other dairy options
Although the other dairy category will remain small, leading dairy players, such as Brookside Dairy Ltd, are expected to tap into the growing health and wellness segment with an increasing demand for healthy and nutritious dairy products. Due to the higher price point, such product developments are likely to target affluent local middle- and high-income consumers and expatriates.
Cold chain system development will likely boost category growth
One of the main challenges faced by dairy products in Kenya is the lack of refrigeration facilities. As a result, the country's demand for demand has historically been focused on shelf-stable goods.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Kenya?
- Which are the leading brands in Other Dairy in Kenya?
- How are products distributed in Other Dairy in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Kenya - Category analysis
KEY DATA FINDINGS
Cream continues to shape other dairy in Kenya
Portcross Ltd leads the category due to the success of its Kara coconut brand
Modern channel dominates distribution of other dairy
Demand will remain hindered by low affordability and accessibility
Other dairy players are set to introduce a range of healthier other dairy options
Cold chain system development will likely boost category growth
Dairy Products and Alternatives in Kenya - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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