PROSPECTS AND OPPORTUNITIES
The positive outlook for other dairy is expected to be driven by health and lifestyle shifts
Sales of other dairy products in Switzerland are expected to continue growing over the forecast period, supported by rising health consciousness among consumers. As awareness of nutrition and wellbeing increases, Swiss shoppers are likely to prioritise products perceived as healthier, such as low-fat and high-protein options, reinforcing demand in other dairy.
Health-oriented innovation is set to drive growth in other dairy across the forecast period
New product development is expected to drive growth forward in the other dairy category, particularly through launches that emphasise health and wellness benefits. Products such as fromage frais, quark, and chilled dairy desserts that are positioned as low in fat, high in protein, and made with natural ingredients are likely to resonate most with health-conscious Swiss consumers.
Private label is expected to increase its share in other dairy across the forecast period
Private label is expected to retain the lion’s share of sales within other dairy over the forecast period, with retailers Migros and Coop likely to continue benefiting from their historically strong positions in the category. Private label is expected to benefit from heightened price sensitivity among Swiss consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Switzerland?
- Which are the leading brands in Other Dairy in Switzerland?
- How are products distributed in Other Dairy in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Switzerland - Category analysis
KEY DATA FINDINGS
Healthier formulations and high-protein innovation drive value growth in other dairy
Migros Genossenschaftsbund strengthens its lead while Danone AG drives growth through health-focused innovation
Supermarkets remain dominant in other dairy, while discounters and retail e-commerce gain ground
The positive outlook for other dairy is expected to be driven by health and lifestyle shifts
Health-oriented innovation is set to drive growth in other dairy across the forecast period
Private label is expected to increase its share in other dairy across the forecast period
Dairy Products and Alternatives in Switzerland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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