PROSPECTS AND OPPORTUNITIES
Shift towards local production
Historically, Pakistan has been reliant on imports of milk derivatives to meet the needs of its dairy processing. However, there has been a strategic shift toward increasing local production.
Focus on making other dairy healthier
Urban consumers, particularly millennials and Gen Z, are becoming more mindful of what they consume. Many are actively seeking options that are lower in fat, sugar, and cholesterol, as awareness around lifestyle diseases like diabetes and heart health grows.
Advances in technology drive efficiencies and improving quality
There has been more advanced use of technology in recent years and this will continue over the forecast period. A significant development has been the automation of production lines, which has helped companies scale up output, while ensuring consistency and reducing human error.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Pakistan?
- Which are the leading brands in Other Dairy in Pakistan?
- How are products distributed in Other Dairy in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Pakistan - Category analysis
KEY DATA FINDINGS
Tea whiteners continue to dominate other dairy
No change in competitive landscape
Small local grocers continue to dominate, though modern grocery retailers gain value share year-on-year
Shift towards local production
Focus on making other dairy healthier
Advances in technology drive efficiencies and improving quality
Dairy Products and Alternatives in Pakistan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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