PROSPECTS AND OPPORTUNITIES
Mixed outlook for other dairy with demand driven by the key categories
Other dairy is expected to record stable growth throughout the entire forecast period. Growth will continue to be driven by the stable demand for cream and increasing demand for chilled dairy desserts and fromage frais and quark.
Consumers expected to look for healthier options
The health and wellness trend will continue to impact sales of other dairy over the forecast period. For instance, within chilled dairy desserts innovative product launches in line with the health and wellness trend are likely, with high protein products likely to be a key focus area.
Cream could suffer from maturity
Cream is set to remain the best-selling product in other dairy in Austria over the forecast period. However, cream is already a mature category with it being widely used for cooking in most households in Austria.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Austria?
- Which are the leading brands in Other Dairy in Austria?
- How are products distributed in Other Dairy in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Austria - Category analysis
KEY DATA FINDINGS
Demand for other dairy continues to grow
Players focus on new product development to gain share
Supermarkets benefit from proximity and a broad offer of products and promotions
Mixed outlook for other dairy with demand driven by the key categories
Consumers expected to look for healthier options
Cream could suffer from maturity
Dairy Products and Alternatives in Austria - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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