PROSPECTS AND OPPORTUNITIES
Continued growth, but limited price increases likely to prevent a stronger increase
Retail sales of other dairy products in Italy are forecast to experience modest growth over the forecast period, with a current value CAGR of 2%, reaching EUR1.3 billion by 2025.
Chilled and shelf stable desserts will suffer from continued competition from healthier alternatives
In the coming years, despite a slight positive retail current value CAGR, retail volume sales of chilled and shelf stable desserts in Italy are forecast to continue their downward trajectory. This decline will mainly be driven by increasing consumer awareness of health implications associated with these products, leading to a shift towards healthier alternatives.
Healthy and plant-based products expected to have a higher profile
In the coming years, other dairy in Italy is expected to continue its strategic shift towards health-consciousness, aligning with evolving consumer preferences and new market priorities. This movement will primarily be driven by a heightened focus on personal wellbeing, effective calorie management, and the pursuit of simpler, more natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Italy?
- Which are the leading brands in Other Dairy in Italy?
- How are products distributed in Other Dairy in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Italy - Category analysis
KEY DATA FINDINGS
Mixed performances, with plain condensed milk seeing a surge in sales
Nestlé’s ability to meet consumer needs drives strong growth, but Ferrero maintains its lead
Retail e-commerce maintains its rising trend due to convenience, and access to more specialised products
Continued growth, but limited price increases likely to prevent a stronger increase
Chilled and shelf stable desserts will suffer from continued competition from healthier alternatives
Healthy and plant-based products expected to have a higher profile
Dairy Products and Alternatives in Italy - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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