PROSPECTS AND OPPORTUNITIES
Condensed milk set to expand and help drive further steady growth for other dairy
Sales of other dairy in Indonesia are expected to grow steadily over the forecast period, driven by a mix of urbanisation, evolving consumption habits and strategic marketing. As more Indonesians move into urban areas, the penetration of these products is deepening, supported by their versatility in both traditional and modern recipes.
Health and wellness concerns will have increased impact on development
Other dairy is expected to evolve with a stronger focus on health and wellness. The shift will be reflected in the introduction of Nutri-level labels, fortification claims and portion-controlled packaging.
Social media as critical growth driver
Social media is set to play a central role in driving sales of other dairy in Indonesia over the forecast period. Gen Z and young families increasingly follow fashion food trends on platforms like TikTok and Instagram, where viral recipes often lead to spikes in trial and the formation of new routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Dairy industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Other Dairy industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Dairy in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Dairy in Indonesia?
- Which are the leading brands in Other Dairy in Indonesia?
- How are products distributed in Other Dairy in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Other Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Other Dairy in Indonesia - Category analysis
KEY DATA FINDINGS
Other dairy sees slowed value growth in 2025, with cream rising fastest
Frisian Flag continues to lead overall other dairy in Indonesia
As e-commerce expands further, small local grocers remains primary distribution channel
Condensed milk set to expand and help drive further steady growth for other dairy
Health and wellness concerns will have increased impact on development
Social media as critical growth driver
Dairy Products and Alternatives in Indonesia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Other Dairy
This is the aggregation of chilled and shelf stable desserts, chilled snacks, coffee whiteners, condensed/evaporated milk, cream, and fromage frais and quark.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Dairy research and analysis database.
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