In 2024, health and wellness claims influenced hot drinks in Poland, with consumers gravitating towards options offering fortified/functional benefits. Herbal/fruit tea, enriched with natural ingredients such as lemon, ginger, turmeric, and echinacea, were particularly popular, alongside organic and fair-trade options. Coffee trends also reflected wellness priorities, with plant-based and lower-sugar products gaining traction. Natural claims and vegetarian claims reinforced consumer trust and th

Health and wellness hot drinks in Turkey recorded a standout performance in 2024, driven by a sharp acceleration in demand for products positioned as “no sugar”, supported by heightened awareness of sugar-related health issues and a wider cultural shift towards “healthier indulgence”. While Turkish consumers remain deeply attached to comfort-driven hot drink rituals, particularly around black tea and coffee, they are increasingly seeking ways to maintain these habits while reducing unnecessary s

Health and wellness hot drinks in the United Arab Emirates continued to develop in 2024, supported by gradually strengthening health awareness and more label-conscious purchasing behaviour. Consumers increasingly paid attention to ingredients and showed stronger interest in products positioned around naturalness and “lighter” everyday choices. At the same time, concerns around obesity and diet-related health issues supported demand for reduced sugar options, particularly in convenient formats su

In 2024, health and wellness trends were supporting growth in Swedish hot drinks, particularly for products with organic, no caffeinated, and functional claims. Organic tea remained especially strong, while organic coffee was constrained by price sensitivity. Consumers were increasingly seeking products that support sleep, relaxation, and overall wellbeing, boosting demand for no caffeine coffee and herbal/fruit teas. Innovation also focused on low sugar, plant based coffee, and functional teas,

In 2024, health and wellness hot drinks in New Zealand continued to benefit from consumers’ shift towards products that support everyday wellness goals without sacrificing familiarity and convenience. Demand was supported by rising interest in no sugar and reduced sugar options, as shoppers increasingly moderated sugar intake as part of broader lifestyle changes. At the same time, natural positioning remained influential, particularly as consumers sought hot drinks with perceived functional bene

In 2024, health, wellness, and premiumisation continued to shape hot drinks in Norway, with coffee and tea benefiting from positive health perceptions and growing demand for natural, functional, and organic products. Fruit, herbal, and fortified teas, as well as plant-based and no caffeine coffees, saw strong growth as consumers sought healthier, less-processed options that supported wellness. While chocolate-based powder drinks faced declining interest due to health concerns, innovation in flav

Health and wellness hot drinks in China showed another broadly favourable performance in 2024. Most claims developed positively in volume and current value terms as consumer choices were increasingly shaped by concerns about obesity and related conditions, a growing understanding of how nutrition affects general wellbeing and rising appreciation for the functional benefits of different ingredients. High levels of innovation, marketing campaigns and improvements in the distribution of various bra

2024 was a challenging year for the hot drinks market in Switzerland with manufacturers and consumers contending with elevated inflation, rising prices, and disruption to the supply chain. Nonetheless, there remained a strong demand for hot drinks with a health and wellness positioning. Products promoting benefits such as calming, digestive health, and sleep support proved particularly popular as more consumers returned to busy and often stressful on-the-go lifestyles. Moving forward, new and ex

Consumers are becoming increasingly aware of the health and wellness benefits of the products they consume and this is also having a growing impact on their choice of hot drinks. Alongside better for you claims such as low/no sugar, consumers are also looking for products with functional claims such as relaxation, immunity support and digestive health. These are often accompanied by natural and organic claims, with consumers becoming increasingly concerned about the health impact of consuming ar

Health and wellness hot drinks in Ireland recorded strong value growth in 2024, driven by vegetarian-friendly formulations and wider compliance with HFSS legislation. Manufacturers increasingly reformulated instant coffee mixes and flavoured hot drinks to reduce fat and sugar while maintaining indulgent taste profiles. This allowed brands to retain visibility across retail environments despite tighter marketing restrictions. At the same time, demand for dairy-free and plant-based options continu

In 2024, hot drink innovation focused on fortified/functional claims with natural products driving growth. Consumers increasingly sought organic, ethically sourced, and plant-based options, such as oat-based cocoa powders and herbal teas. No caffeine and low sugar products gained traction, appealing to those managing sleep, energy, or sugar intake, while light-roasted coffees remained popular for their gentle acidity. Combining organic, functional, and sustainability claims strengthened premium

In 2024, health-conscious shifts influenced hot drinks consumption in Greece, with a growing preference for herbal teas and a decline in chocolate-based drinks. While organic tea showed moderate penetration due to its health appeal, organic coffee sales were constrained by high prices. The natural claim remained a leading health positioning, but rising prices caused sales to decline. No caffeine coffee experienced limited growth due to low penetration and strong cultural preference for tradition

In 2024, health and wellness hot drinks in South Africa continued to gain traction as consumers increasingly prioritised natural ingredients, functional benefits and products aligned with everyday wellbeing. Growth was underpinned by strong demand for malt-based drinks, plant-based alternatives and tea, all of which benefited from long-established health associations as well as renewed innovation. While traditional categories such as malted drinks retained their relevance through fortification a

Hot drinks are seeing growth of products with natural claims, with organic lines gaining popularity. Many consumers are mindful of the quality of ingredients and look for natural options. Functional beverages are also important, notably other hot drinks that provide a good source of vitamins.

Consumers in Taiwan are increasingly shifting towards healthier hot drinks options. This is being fuelled by a growing awareness of the benefits of reducing your sugar and caffeine intake, as well as the benefits of consuming certain herbal ingredients and nutrients. Consumers are also steering towards hot drinks that use natural ingredients and which have clean labels, with this seen to be better not only for your health but also the environment.

Natural claims are being embraced in hot drinks to entice consumers, with traceability, organic qualities, and product origin all key points of differentiation. Consumers in Spain perceive natural products as being healthier. Efforts are underway to overcome the high sugar content of other hot drinks.

Consumers in Brazil are becoming increasingly conscious of the impact their purchasing decisions are having both on their health but also the environment. This benefited sales of health and wellness hot drinks in 2024. There was a particular focus on natural and organic products, with these perceived to be both healthier and more sustainable. There was also a growing demand both for products with energy boosting properties on one hand, but also products that could support sleep and relaxation on

Consumers are drawn to hot drinks offering added value, with no caffeine options the most popular health-related claim in 2024. Natural and bio claims are also prominent reflecting the rising demand for higher quality and less processed products with fewer additives.

In 2024, health and wellness continued to influence hot drinks in Saudi Arabia, with consumers increasingly looking for products and formats that feel “better for you” without sacrificing taste or ritual. This supported steady value growth for natural hot drinks, as shoppers leaned into teas and coffees positioned around simple ingredients, botanical cues, and perceived functional benefits such as digestion, relaxation and immune support. Alongside this, café culture continued to shape consumpti

Health and wellness hot drinks in Canada recorded positive current value growth in 2024, supported by increasing consumer interest in products that promote relaxation, digestive comfort and balanced energy intake. While inflation continued to affect purchasing behaviour, many Canadians remained willing to invest in hot drinks that align with wellness routines, particularly those that are caffeine free, naturally positioned or enriched with functional benefits. Premiumisation and innovation in fr

In 2024, health, wellness, and clean ingredients strongly influenced hot drinks in Denmark, driving growth in functional teas, herbal teas, and premium coffees. Organic and natural claims remained key purchase drivers, with consumers prioritising transparency, traceable sourcing, and ethically produced ingredients. Specialty and plant-based offerings gained popularity, supporting premiumisation and higher average prices across the category.

Functional and natural claims are used to entice consumers looking for healthier hot drinks. Moving forward, manufacturers are likely to combine claims and position products as both natural and functional to meet more sophisticated demands.

In 2024, health and wellness hot drinks in Mexico continued to evolve under the strong influence of regulatory pressure and rising consumer awareness around sugar intake, obesity, and metabolic health. The category, particularly other hot drinks such as flavoured powders and plant-based beverages traditionally consumed by children, has undergone significant reformulation in response to increasingly strict labelling requirements. Manufacturers have focused on reducing sugar content while carefull

Supply shortages of key ingredients such as coffee and cocoa continued to put pressure on volume sales of hot drinks in 2024, including those with health and wellness claims. Despite consumers adopting a cautious approach to spending there remained a steady demand for hot drinks with functional claims, especially those promoting sleep and relaxation. Meanwhile, growing concerns around ultra-processed foods and beverages benefited sales of natural products.